Tips to Carve a Niche for Yourself

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Posted on January 19, 2017 Rod Watson

A freelancer is a person who works on a contract basis for various companies, as opposed to those who work for a single company full time. They are self-employed and have the ability to select and choose their tasks and companies they would like to work with.

Freelancers are not considered to be an employee, they have the freedom to work for other employers and allowed to do their tasks in their own way. They have the ability to submit their work to different places. They may work part time or full time.

The common fields of freelancing are journalism and other forms of writing, computer programming, graphic design, consulting, music, photography, video editing, event planning, publishing, copy editing, proof reading, website development and other creative services.

Whether you want to start your freelancing career or are seeking to take it to the next level, branding yourself is absolutely important to get noticed and stand out from the crowd. Here are some ways to brand yourself as a freelancer and enjoy the freedom and financial benefits that comes with it.

Get social:

To be the best freelancer in the market today, you’ll need to create an online presence, and social media is the best option to create awareness. Make sure to create a professional Facebook page, as well as a Twitter account for your freelancing business. Try to polish up your LinkedIn profile, also to give it a freelancer focused look.

Build an amazing portfolio:

To get more freelancer clients, you’ll need to build an outstanding portfolio to showcase your skills and experience on any project work you have done as a freelancer. Also, make sure to put the samples of your current work on it, so that clients can decide what you can do for them.

Set up your website:

When it comes to getting potential leads, you can find them anywhere in the world. If you want to secure them as future clients, you’ll need to show them samples of your work. For this, you should have a website that highlights your skills and services. If you are on a budget, various CMS are available that can help you build your website.

Find your referrals:

To brand yourself and get more potential clients, you need to find your referrals and recommendations from former clients you have worked with. Encourage them to write testimonials for your website, a recommendation on your LinkedIn profile or Like your Facebook page. These referrals will help prove that your are an expert in your field.

By following these above tips, you can brand yourself as a freelancer and enjoy the perks, freedom and financial benefits that comes with it.

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