Social Proof 18 Ways!

Social proof is a powerful ingredient for marketing. Here are 18 creative ways to use social proof on social media to boost your brand and drive more sales.

Social proof.

The use of social proof can be found in many areas of both offline and online marketing. In this post, we’ll focus on the use of social proof on social media to boost your marketing effectiveness.

Let’s get started!

19 Ways to Use Social Media Social Proof to Boost Your Marketing Effectiveness

6 Types of Social Proof

Before we go through the strategies, let’s go through what social proof is and the science behind it.

Social proof is the psychological phenomenon where people follow the actions of others to make sure they are doing the “right” thing.

This happens often in situations where people are uncertain about what to do, and they assume that the people around them (experts, celebrities, friends, etc.) have more knowledge about what’s going on and what should be done.

On top of that, we often make judgments based on our overall impression of someone — A.K.A. the halo effect. For example:

  • We think anything that experts use is great because they are probably more knowledgeable than us in their area of specialization
  • We buy products endorsed by celebrities because we want to look like them
  • We trust user reviews because they have experienced the product or service, unlike ourselves

In general, there are six types of social proof.

  1. Expert: Expert social proof is when an expert in your industry recommends your products or services or is associated with your brand. Examples: a Twitter shoutout by an expert or having an expert on your Twitter chat.
  2. Celebrity: Celebrity social proof is when a celebrity endorses your products. Examples: an Instagram post or tweet about your product by a celebrity or influencer.
  3. User: User social proof is when your current users recommend your products and services based on their experiences with your brand. Examples: praises on social media or positive ratings on review sites.
  4. The wisdom of the crowd: This type of social proof is when a large group of people is seen to be endorsing your brand. Examples: having thousands of customers or millions of followers on your social media profiles.
  5. The wisdom of your friends: This type of social proof is when people see their friends approve your product. Examples: seeing their friends use your product or follow you on social media.
  6. Certification: This type of social proof is when you are given a stamp of approval by an authoritative figure in your industry. Examples: the blue checkmark on Twitter or Facebook.

Now let’s dive into how you can use social proof in your marketing…

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18 Easy Ways to Use Social Proof in Your Marketing

1. Invite experts to take over your social media

Having industry experts take over your social media profiles can be a great way to tap into their influence and the positive association their followers have with anything they do (i.e. halo effect).

For example, when an expert takes over your Instagram account to post an educational content, tell Instagram Stories, or go live, people who know her might like your brand more as her presence on your social media creates a positive influence on them.

The best part of such collaborations is that they are often a win-win situation as the industry experts also benefit by getting to reach your audience.


Every now and then, we invite experts or influencers to take over our Instagram account to interact with our followers and share educational content. Recently, Ryan Hoover and Niv Dror of Product Hunt took over our Instagram Stories to share how they use Buffer and give our followers a tour of their new office. Here’re some snippets of their story:

As a bonus, Product Hunt also tweeted about the takeover to tell their Twitter followers about it.

2. Collaborate with experts for a social media event

Similarly, you could invite experts as guests for your social media events, such as Twitter chats or Facebook Live video discussions. Such collaborations can allow you to tap into the experts’ positive influence and give your social media audiences an opportunity to hear and learn from experts in the industry.


Almost every week, we host someone knowledgeable about social media, marketing, or workplace culture on our Twitter chat, #bufferchat. We’d ask the guest (and the community) a series of questions to get her insights on the topic.

Recently, we had our Director of Marketing, Kevan Lee, as a guest to discuss the topic of being a T-shaped marketer.

Twitter chat on being a T-shaped marketer

3. Show appreciation for mentions

Every so often, you might receive a nice mention from the press, a big brand, or an influencer in your industry. This is a great form of expert social proof.

There are many ways to share such social proof on social media. At Buffer, we like to show our appreciate for such mentions and avoid coming across as being boastful. Here are some phrases we like to use:

  • “Grateful for the mention”
  • “Honored to be featured”


Earlier this year, Tesla received the Best Car Award in Germany for the third year in a row, and they showed their appreciation with this tweet:

Tesla showing appreciation on Twitter

I like that they also showed their gratitude to the 124,000 people who voted for them.

4. Share milestones

Another quick way to create social proof is to show gratitude for your user or follower milestones. Reaching milestones is a fun occasion to celebrate and a great time to thank the people who have helped you achieve that.

Here are some of the milestones you can celebrate with your audience:

  • Reaching X users
  • Reaching X customers
  • Reaching X downloads of your app
  • Reaching X followers on your social media profile
  • Anniversaries


When Piktochart turned five, they celebrated the occasion and thanked their users with this tweet (and a giveaway contest):

Piktochart sharing their milestone

5. Experiment with (micro) influencer marketing

Influencer marketing can be a cost-efficient way of getting celebrity social proof.

This is usually more prevalent on Instagram. Brands would sponsor micro-influencers — people with a strong social media influence in a niche area and who aren’t celebrities — to post about their products.

Because of their social media influence, these people are often deemed as celebrities within the niche area. When others see them with a particular product, they would transfer the positive attributes they see in these “celebrities” to the product.


Daniel Wellington, a Swedish watch company that is known for their elegance and minimalistic watches, often sponsors micro-influencers on Instagram to promote their watches. They would usually offer a unique discount code to each micro-influencer, too.

Instagram influencer marketing by Daniel Wellington

6. Explore having brand ambassadors

Social media ambassadors provide a mix of expert, celebrity, and user social proof, depending on the ambassadors you select. They could be industry experts (expert social proof), social media influencers (celebrity social proof), or passionate users (user social proof).

Ambassadors would usually “wear” their ambassador badge proudly on their social media bio and include any branded hashtag in the relevant social media posts.


Specialized, a global cycling brand, has an ambassador program where they sponsor top cyclists and passionate cyclists all around the world. They even provide social media and personal branding training for their ambassadors.

Their ambassadors often mention the brand and use their branded hashtag, #specializedambassador, in their Instagram posts.

Specialized Ambassador Program

7. Curate user-generated content

User-generated content is our favorite strategy on Instagram because it has helped us grow our following (and engagement) from 4,500 to 21,000 within six months. It is also a great strategy for generating user social proof.

You could either encourage your users to use a branded hashtag (like Herschel Supply Co) or re-post users’ social media posts (like Boxed Water).


Boxed Water, a sustainable drinking water company, re-posts their customers’ Instagram photos onto their Instagram account. In fact, almost all of their Instagram photos are from their customers.

User-generated content by Boxed Water's customers

8. Share customers’ love for your product

Receiving shout-outs on social media from your customers can be one of the best things about being a social media manager!

A fun way to generate user social proof is to share these shout-outs on your social media profile, showing others the love your users have for your product.


Slack receives tons of love for their product on Twitter. To share this love with others, Slack created a Twitter account, @SlackLoveTweets, which retweets shout-outs from their users. (I believe they used a separate Twitter account as retweeting shout-outs might not be part of their main social media strategy. You could just use your main account, too, if it’s appropriate.)

Slack love Twitter retweets

Inspired by Slack, we also started a Twitter account, @bufferlove, to retweet the kind words from our users.

9. Use shout-outs in your content

Another fun way to generate user social proof with these shout-outs is to use them in your content.


We’re grateful to receive amazing shout-outs from our users. Brian Peters, our digital marketing strategist, had a fun idea of reading them out as Nice Tweets — a twist of Jimmy Kimmel’s Mean Tweets videos.

This video generated 74 reactions, four comments, and 18 shares and reached more than 9,000 people organically on Facebook.

10. Display testimonials on your website

The third way of using your customers’ shout-outs is to display them as testimonials on your website.


Apart from retweeting the shout-outs on Twitter, Slack compiled the (8,647 and counting) tweets and put them on a landing page:

Slack user testimonials on a landing page

(At the bottom of the landing page, Slack also included logos of prominent customers such as Airbnb, Pinterest, and Harvard University. This is a form of expert user proof. When one knows that such great organizations are using Slack, she would likely feel more compelled to try Slack in her organization.)

11. Mention the size of your customer base in your bio

If you have a large customer base, you could mention the size of your customer base in your profile bio. It is a great example of the wisdom of the crowd social proof. When people see that many others are using your product, they would likely have a positive first impression of your product.

Apart from the size of your customer base, here’re a few other stats you could mention:

  • Number of countries your company serves or your customers are in (e.g. in 100+ countries)
  • Number of goods sold every day, week, month, or year (e.g. 100 rooms booked weekly)
  • Number of recommendations given (e.g. more than 100 5-star ratings on Yelp)


Companies like HubSpot and Help Scout include the size of their customer base and the number of countries their customers are in, in their Twitter bio.

Size of customer base in bio

12. Reach the friends of your Facebook Page fans with Facebook ads

If you have the budget for social ads, here’s an easy-to-implement tactic: target your Facebook ads at the friends of the people who like your Page. This is assuming that this target audience is similar to your current Facebook Page fans and would also like the products you sell.

When you are defining your target audience in the Facebook Ads Manager, scroll down to “Connections” and select “Add a connection type”. Then, select “Facebook Pages” > “Friends of people who like your Page” and enter your Page name in the field provided.

Reach friends of fans

Facebook will automatically add the wisdom of friends social proof for you.


Recently, I chanced upon a Facebook ad by Netflix. At the top of the ad — possibly the first thing that caught my attention as I viewed the ad from the top to the bottom — was a line telling me how many of my friends like Netflix.

Wisdom of friends on Facebook ad

13. Use social proof on your ad copy

Another way to use social proof in your ads is to include it in the copy of your ad. You could choose among the various types of social proof:

  • Expert social proof: Feature an expert recommending your product
  • Celebrity social proof: Feature a celebrity or micro-influencer endorsing your product
  • The wisdom of the crowd: Mention the number of customers you have


In their recent Facebook ad, SkillShare, an online learning platform, mentioned that there are more than two million students learning on their platform.

Wisdom of the crowd on Facebook ad

14. Encourage customers to leave a good rating on your Facebook Page

If you are a local business, you can enable ratings and reviews on your Facebook Page. Good ratings and reviews are a great form of user social proof.

A study by G/O Digital found that:

  • 80 percent said they’d be more likely to purchase if they saw positive user reviews on the company’s Facebook page.
  • 41 percent said the most important factor in engaging with a local business’ Facebook page is seeing customer reviews or ratings.

Here’s an additional bonus: Facebook has launched a local search feature where you can find local businesses with the best Facebook reviews and ratings. Having a good Facebook Page rating will help you rank higher in the search results.

Here’re a few tips on asking customers for reviews:

  • Ask in person
  • Reach out to repeat customers
  • Add a prompt to your surveys
  • Offer incentives or hold a contest
  • Spotlight customers who give reviews

(Hat tip to Marketing Land, Business 2 Community, and American Express for these tips.)


I did a quick search for “Pet Sitting in San Francisco, California” using Facebook’s local search, and Year of The Dog Walking & Sitting Service came up first on the list.

Even though it doesn’t have a full 5-star average rating, it ranked higher than all other pet sitting services in the area likely because it has the most number of 5-star ratings.

Facebook Page search results

15. Get verified

On Twitter, Facebook, and Instagram, you can get verified and receive a blue checkmark on your bio.

Having a blue checkmark by your bio is a form of certification social proof. The social media platform, as an authoritative figure, deemed that you are popular, influential, or interesting enough to be awarded the checkmark — usually reserved for celebrities and top brands.

Apart from gaining credibility and respect from the community, you would also gain access to new features reserved for verified accounts or Pages only.

If you wish to get the checkmark on Twitter, here’s our guide to getting verified on Twitter.


Mari Smith is a well-known thought leader in the field of Facebook marketing, and her Facebook Page has a blue checkmark to reflect her public figure status.

The additional benefit of being verified is that you might rank higher on the platform’s search engine. You are also more prominent in the search result with the blue checkmark.

Blue checkmark on Facebook

16. Be responsive

On your Facebook Page, you can choose to state how responsive you are on Messenger. If you provide customer support on Twitter, you can state the time period when you are most responsive. It can encourage people to message you, knowing that they would quickly get a response from you.

Here’s how you can set it up for Facebook and Twitter:

  • Facebook: Go to your Page settings and select the “Messaging” tab. Scroll down to “Response Assistant” and choose the response time that best represents how fast you reply to messages. You can also set it to update automatically.
  • Twitter: Go to this direct link: and click on “Add business feature”. To show that your account provides support, you’ll need to accept direct messages from anyone. Once that’s done, you can set your most responsive hours and customize a welcome message when they direct message you.


Many businesses, especially those with a support Twitter account, use this feature. Some examples are Apple Support and Medium Support on Twitter and Mari Smith and HubSpot on Facebook.

Responsiveness of brands

17. Display social share count

Showing the number of social share count is a form of the wisdom of the crowd social proof. People are more likely going to read and think highly of an article that has been shared by thousands.

But lower social share count can have the opposite enough. People might think that the article isn’t good enough, even if it was very well-written. To counter this, you could use a tool like Social Warfare, which displays share buttons but hides the share counts until the article received a certain number of shares.


Social Media Examiner uses Sumo’s Share tool to display the share count of the articles on their blog. With thousands of shares for almost all their articles, they are able to generate the wisdom of the crowd social proof.

Social share count on Social Media Examiner

18. Host Twitter chats

To trend on Twitter is another form of the wisdom of the crowd social proof. When your hashtag trends on Twitter, it might attract people to find out more about it and even join in the conversation.

One of the best ways we have found to trend on Twitter is hosting Twitter chats. We’re grateful to the hundreds of people who participate in our #bufferchat every Wednesday and have helped us trend on Twitter several times.

Trending on Twitter has helped us reach more people, and hopefully, several of them were curious enough to check out (and maybe even) use Buffer!

Here’s more about trends on Twitter, including Twitter’s rules for trends.


A good news about Twitter trends is that they are determined by an algorithm, and, by default, customized for individuals based on who they follow, their interests, and their location. This means that you don’t have to compete with everyone around the world to trend on your target audience’s feed. As long as your conversation is popular enough and relevant to your target audience, Twitter will show it to them.

During a recent Buffer meetup, #buffermeetup was trending on a teammate’s Twitter feed.

#buffermeetup trending on Twitter

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How have you been using social proof in your marketing?

Social proof can come in many shapes and sizes. I hope these 18 ideas can help you get started with using social proof in your marketing and also help you generate more ideas.

I’d love to learn from you, too. It’d be great to hear how you have been using social proof, social media-related or not, in your marketing. How well has it been working for you?

Credits: The featured photo was taken by Paul Dufour, and the person icon in the header image was taken from Fast Icon.

Read More at the Source: Social

Youtube and the Dark Mode


After more than a year of testing, YouTube will finally let you opt in to the Material Design version on desktop without requiring a URL workaround. YouTube said the goal of the redesign is to make the desktop experience more synonymous with its mobile counterpart, fitting in a simpler look to better highlight content on the site.

The new design brings infinite scrolling, end-to-end user profile banner, and a larger hero video on a user’s profile page. In theater mode, the search bar at the top of the page also turns black to better match the rest of the screen. Lastly, Dark Mode can be enabled by simply clicking under the user icon and changing it in settings.

The below image slider lets you compare YouTube on Material Design versus the classic version. The update (left) features more white space, a lighter color search bar, and aligns the YouTube username under videos with current views.

While the preview is open to YouTubers across the globe, it will only be available to a limited amount of users. Once a certain percentage of YouTube users have opted in, the team may close preview to better monitor user feedback.

Manuel Bronstein, VP of product management at YouTube, tells The Verge that the redesign will happen automatically for about 1 percent of users, with plans to increase rollouts every few weeks. “Roughly 1 to 3 percent of users got Material Design during our testing period,” he told us of the trial from last year. If demand is high, the team says they will work as quickly as they can to fully implement the change. “From a tech and performance standpoint, there’s a lot going on under the hood that we need more time… We hope it’s [ready] in a matter of months, we don’t want to be sitting on this for a year.”

To opt in to YouTube’s Material Design preview, head to If you happen to not like the change, you can also revert back by hitting “Restore class YouTube” under your accounts menu.

Read More at the Source:

Charlie Byrd – Thursday Interlude

Plucking Away (Charlie Byrd)

Host Al Page speaks with Charlie Byrd, renowned guitarist. Mr. Byrd brings to life his travel and musical experiences, his influences and his classical as well as his jazz interests. Through his talent, he describes and plays many different styles of music from classical to bossa nova. He also discusses the differences in types and models of guitars and how a musician’s experiences combine to form individual musical styles.


Natural Remedies: How to Recover Faster

Beat illness faster with these tips and natural remedies including herbs, supplements and nutrition for avoiding and recovering from illness.

25 Natural Remedies for Cold and Flu

When the flu bites, when the cold stings… these are a few of my least favorite things… Fortunately, some cases of illness can be easily prevented, and even once an illness has struck, natural and herbal remedies can help shorten the duration and get you feeling better faster. I posted before about what I keep in my medicine cabinet (and in my purse when traveling), but since we are getting in to the heat.. er, cold, of flu season, I thought more information could be helpful.

Cold and Flu Prevention

An ounce of prevention is worth a pound of cure… you’ve heard it a million times, but how does it practically relate to illness prevention? In short, giving the body what it needs and keeping a constant supply of nutrients will help ensure that the body can resist any pathogen it encounters. Following a basic Wellness Lifestyle will go a long way toward preventing illness, as you will be supporting the body to function optimally. Avoiding grains, sugars and other highly starchy foodswill also ensure that the body is functioning at peak immunity should it encounter a virus or bacteria. Some studies show that optimizing vitamin D goes a long way to preventing illness and shortening duration. Getting enough sleep is also crucial to preventing illness, and even a couple nights of interrupted or not enough sleep can leave the body worn down and unable to resist illness. Regular exercise has also been shown to reduce the number of times a person gets ill per year and the duration. But I’m sure you are already doing all that… so in the off chance you are doing all of the above and you still get sick, don’t worry- there are natural ways to heal faster!

Natural Remedies for Cold, Flu, & Illness

Once you or your child has contracted an illness, there are a lot of natural options that can shorten the duration of the illness and lessen the symptoms. I’ve included my whole bag of tricks below, so pick and choose what works for you. I get all my herbs that I don’t grow myself from Mountain Rose Herbs, though there are a lot of places that carry them. Just look for organically grown herbs and make sure they are fresh.

Home Remedies From Things Already In Your House

  1. Garlic– A powerhouse natural antibiotic, anti fungal, and antibacterial, garlic can tackle almost any illness. For the most potent effect, finely mince 1-2 cloves or garlic and float in a small glass of water. Drink quickly- if you are sick enough, you won’t even notice the taste. Note: Pregnant women should not take more than 1 clove of garlic medicinally per day, and children often resist this remedy.
  2. Hydrogen Peroxide– At the first sign of cold, flu, sinus infection, or ear infection, put a dropper full of hydrogen peroxide into each ear. Have the person lie still with the hydrogen peroxide in the ear until it stops bubbling. Do this on both sides. This is especially effective for kids. Repeat every few hours until infection is gone.
  3. Hot Liquids– This one is pretty instinctive, but load up on the hot herbal teas and hot lemon water at first sign of illness. The heat helps boost immune system and a variety of herbs can help with infection.
  4. Cinnamon– Good for more than just stabilizing blood sugar, cinnamon is an effective antiviral and antibiotic. When sick, mix 1 tablespoon with 1 teaspoon of honey and stir to make a spicy and very effective tea that helps relieve cough and congestion and lower fever.
  5. Face Steam– In a pinch, this can be made with kitchen herbs. Boil 1-2 cups of water in a large pot. Remove from heat, add 2 teaspoons each of thyme, rosemary and oregano. Cover for 5 minutes with a lid, and then remove lid and put face directly over pot with towel covering your head to hold in the heat. Breathe in the steam as long as you can, aim for 15 minutes. This will help loosen congestion and kill viruses and bacteria in the lungs, bronchials or sinuses. Alternately, you can use 1/2 cup vinegar in the steam. It won’t smell great, but it will help fight the illness.
  6. Remove White Foods– At the first sign of illness, completely remove all white foods from the diet. This includes grains, sugars, milk, cheese, dairy, sweeteners, soda, etc. These foods suppress immune function and slow the body’s healing ability. When you are ill, you don’t actually need to eat a lot of food, as the body needs to focus more on healing than digestion. Eat fresh chicken soup and drink hot liquids to keep strength up.
  7. Hydrate and Rest– If the body is running a fever (which means it is fighting the illness) the best support you can give is to stay well hydrated on water and herbal teas and to rest enough. The body needs several extra hours of rest a day when ill, and often several extra glasses of water also. If you are running a fever, it is easier to get dehydrated, so drink enough water!

Herbs to Help Remedy Cold and Flu

There are many herbs that support the body when healing from an illness. I recommend buying these from a trusted source online or growing them yourself, though you can find some of them at supplement stores.

  1. Nettle Leaf Some natural doctors say this is the only herb needed for illness treatment. It contains large amounts of vitamins and trace minerals and helps the body stay hydrated and remove toxins. In a tea with Red Raspberry Leaf, Alfalfa and Peppermint, it makes a powerful immune supporting and illness preventing remedy.
  2. Elderberry– Elderberry is well known for supporting the body, especially during flu. You can find conventionally made elderberry syrups at many stores now, or to save money, make your own.  Here is the recipe.
  3. Ginger– In capsule form, ginger can greatly help with nausea and vomiting associated with the flu. It can also help with high fever and headache. Fresh ginger root can be steeped in boiling water to make a tea that is very effective against sinus symptoms and congestion.
  4. Yarrow Unsurpassed for flu and fever, and great for children. If used abundantly in tea or tincture at the beginning of an illness, it will usually shorten the illness to less than 24 hours. It is especially good for fevers as it induces perspiration and is great for all childhood type illnesses. It is naturally bitter, so it is often good to include peppermint and stevia leaf when making a tea. It is great for the liver and kidneys and supports the endocrine system.
  5. Chamomile– An absolute staple, especially for kids. Chamomile calms the nerves, helps children sleep better and reduces inflammation or fever. Soaking a chamomile tea bag in warm water and placing over an eye for 15 minutes every 2 hours will relieve pink eye in less than 24 hours. Chamomile tastes great and is easy to get kids to take. We use it in tea and tincture formula. It is also great for regulating hormones and for the skin and can be used regularly for good sleep.
  6. Peppermint– Great for all digestive disturbances and for lowering fever. It can be used as a tea or tincture or rubbed on the skin to bring a high fever down. It is antimicrobial and antiviral and kids usually love the taste. It can be consumed as a hot tea or cold tea during illness in any amounts.
  7. Catnip– A traditional cold and flu remedy, and a great herb for children. It helps induce sleep and settles the stomach. As a tincture or tea, it is a great herb for combating flu, cold or other illness.
  8. Red Clover– Very high in nutrients, Red Clover purifies the blood and relaxes the body. It has been used in hormonal preparations, but is also useful in treating almost any illness. Can be used in tea or tincture.

Vitamins For Cold and Flu Treatment

  1. Vitamin D3– A hormone precursor, this vitamin is finally getting recognition as a necessary nutrient for health. Optimizing Vitamin D levels can help prevent illness in the first place, and taking several thousand IU a day while sick can help speed recovery. Blood tests can help determine any underlying deficiency. This can also be obtained from supplements like Fermented Cod Liver Oil.
  2. Vitamin C– Perhaps the best vitamin for cold and flu, vitamin C in large amounts can greatly speed recovery. We take a real food form from camu camu and acerola cherry.
  3. ZincCan reduce the severity of a cold or flu virus and can help shorten the duration of illness.

Natural Antibiotics and Antivirals for Illness

There are several potent natural antibiotics that in some cases work much better than store bought varieties. The following are ones I keep around at all times:

  1. Oregano and Oregano Oil– Oregano oil is a potent natural antibiotic and antiviral. I diffuse this as needed during illness or use a tiny amount (diluted) on the feet.
  2. Thyme and Thyme Oil– A tea (not nice tasting) made from thyme is very effective against cold and flu. Thyme oil rubbed on the skin will help the body fight infection. Pregnant women and small children should not use thyme.

Other Effective Natural Remedies

  1. Coconut Oil Coconut oil is high in lauric acid and is thought to dissolve the  lipid coating around some viruses and make them more susceptible to attack by the immune system. If sick, aim for 5-6 tablespoons per day in food or melted and stirred into hot tea. Coconut oil has many other health benefits as well and is known to boost the immune system.
  2. Onions and Garlic on the Feet at night– For extreme cases of illness, I slice onion and garlic and place all over  the bottom of the infected person’s foot (rub olive oil on the foot first). I then wrap the foot in saran wrap and place a sock on overnight. Onions and garlic have been shown to pull toxins and help the body heal. Some natural practitioners even claim that having cut onions around will absorb toxins and keep others in the family from getting sick, though I have not tried this.
  3. Apple Cider Vinegar Gargle and Drink– Yes, it tastes awful, but if you are sick enough, you won’t taste it anyway. Drink a tablespoon in water (gargle first) at the first sign of illness and repeat hourly until symptoms disappear. This alkalizes the body and helps kill viruses and bacteria.

A Natural Remedy Reference

There are a lot of options in natural illness treatment, so what do you actually do when illness hits? Below is my reference sheet that I keep in my herb cabinet for reference whenever anyone in the family starts to show signs of illness. The earlier you can catch an illness, often the easier it is to beat.

  • Hydrogen Peroxide in ears (be careful if you have sensitive skin. only use 3% and dilute if needed)
  • Removal of all grains, dairy, sugars, etc.
  • Consumption of only water with chlorophyll and herbal teas
  • Garlic in water followed by cinnamon honey tea (twice a day)
  • Chamomile, Yarrow, Catnip and Peppermint tincture (every 3 hours)
  • Cool nettle, red raspberry, alfalfa and peppermint tea to sip with grapefruit seed extract added
  • Elderberry syrup every 2 hours
  • Vitamin C and Zinc every 2-3 hours in small doses until bowel tolerance
  • Apple cider vinegar gargle and drink every few hours if they will take it
  • Hot tea with melted coconut oil before bed
  • Onions and garlic on feet during sleep

How to Make Your Own Herbal Tincture for Kids

This tincture is great for symptom relief for kids and adults. I have found it to work better than Tylenol or cough syrups and it is healthier too! It is simple to make, and you can get all the ingredients here.

Herbal Tincture Ingredients

Herbal Tincture Instructions

  1. Put all herbs in 1 quart mason glass jar
  2. Pour 80-100 proof vodka over herbs, filling jar
  3. Let steep at least two weeks, but preferably 2 months, shaking daily.
  4. Store in cool, dark place.
  5. After 2 weeks-2 months, strain liquid through cheesecloth and store in glass dropper botles for easy use. Store in a cool, dark place and it will last indefinitely.
  6. Use 8-10 drops for kids over age 2 whenever ill.

Important Notes: I am not a doctor, nor do I claim to be one. I cannot treat, cure, prevent or diagnose any illness. If you have concerns about any sickness, talk to your family physician. Do your own research on natural remedies to ensure that you think they are safe. I earn a small commission through the links above, though the price is the same for you. If you do not wish to use my affiliate link, go to the site directly. If you are pregnant or nursing, consult a qualified specialist before taking any herb or supplement.

What natural remedies do you use to help beat the flu or other illness? Share below!

Beat illness faster with these tips and natural remedies including herbs, supplements and nutrition for avoiding and recovering from illness.

Read More at the Source: Wellness Mama®

Grab Attention Subject Lines

Subject line for emails can be the most important area in your email marketing. If your subscribers doesn’t open your email, then what?

How to Grab Attention in an E-mail’s Subject Line

It’s been said time and time again that first impressions count. That’s not just for in-person meetings anymore. In a technologically-inclined world, first impressions via a subject line for emails can mean the difference between being read by a potential client or being deleted immediately.

Numbers Game

The average subject line for emails holds about 90 characters. When reading emails on a computer or tablet about 90 characters appear, this includes the subject line and, depending on the subject line’s length, the first few characters of the e-mail body.

However, if readers check their e-mails on mobile devices, only about 40 characters are displayed, oftentimes this means just the subject line. Those first 40 characters are critical in a first impression. How do you make them increase the effectiveness of your e-mail marketing?

Subject Line for Emails Dos and Don’ts

– Do keep it short and sweet.

Studies show shorter subject line for emails (41 characters or less), tend to be opened more often than longer subject lined e-mails. This might be due in part to the aforementioned character limit in the inbox menu, or is representative of busy readers preferring shorter e-mails. Readers may associate a longer subject line with a longer e-mail that they might not have time to read and will simply delete. Stick to shorter to increase your chances of being opened! 

– Do ask relevant questions.


Asking a relevant question in the subject line gets readers thinking of a response. Bonus points for zeroing in on potential problems your customers may have like “What’s slowing down your productivity?”

Getting really relevant may mean breaking down your e-mail list into groups categorized by industry, age, or most purchased services. The categories depend on your business. E-mail software like SendLane can help keep everything organized and send out automated e-mails every time new clients subscribe.

– Do give the audience a taste of something delicious.

Have your ever been offered a bit of something tasty: a perfectly cooked piece of steak, a bite of decadent dessert, or a sip of an expertly made beverage, then wanted more? That’s what your subject line should be: a taste of something interesting and worthwhile that persuades your reader to learn more. In the e-mail body, the persuasion continues into a rich newsletter, to a landing page, or call to action.

How do you make a subject line delicious? Figure out what makes your audience tick. A great way is presenting a problem that your services or goods can solve. For example:

“Five recipes to make sad berries shine” works for a food-centric business that has clients stuck with lots of end-of-summer berries. Readers who don’t want to waste food, or are just interested in learning new recipes will continue reading.

“Dry, brown lawns can be green in no time!” is ideal for a home improvement store or landscaping service pushing lawn care products and services. Busy readers who think green, lush lawns take lots of time will be intrigued by this time-saving promise.

Remember, a good e-mail is benefits rich, so try giving a taste of the benefits in the subject.

– Don’t use spam vocabulary.

Avoid using spammy vocabulary such as sale, buy, free, help, etc. A good rule of thumb is verbiage that is repeated constantly on infomercials. You can also test yourself by perusing your e-mail’s spam folder and identifying possible culprits for the spammy categorization (just don’t open anything that looks like it contains a virus.)

– Don’t be misleading.

There’s nothing more disappointing than seeing a subject line promising one thing, but opening an e-mail to find something entirely different. That’s a sure fire way to lose trust with recipients and possibly end up on their blocked e-mails list.

– Don’t underestimate the power of a verb.

People, whether they’ll admit it or not, like to be told what to do. That’s why marketing is filled with calls to action and requests to retweet, share, and comment. Just take a look at these two subject lines:

Without a verb: “This Thursday night’s event”

With a verb: “Eat, drink, and be merry this Thursday”

Which Thursday event sounds like more fun?

It also goes without saying the kind of verb matters. If we changed the first example to “Join us this Thursday” there’s a verb, but it’s still not as exciting as the second example.

Try Out a Few Methods

Now that you have an idea of what to write, you will also need tools to keep track of your progress.

Read More at the Source: Email Marketing Blog

Millennial Email Marketing

Millennials are the most tech-savvy, internet-friendly, multiple email-having generation in history. Do you have a strategy for millennial email marketing?

The world talks a lot about millennials these days. That’s partially because the millennial generation (that’s anyone born between the early 1980s and early 2000s) is entering the workforce in record numbers. Forbes estimates that by 2025, this age group will make up at least 75% of the American workforce. Even more importantly, millennials are the most tech-savvy, internet-friendly, multiple email-having generation in history. And with $200 billion in buying power as of 2017, everyone is trying to figure out just how to reach them.

Lately, there’s been a trend that says to connect with millennials, companies should abandon ship when it comes to email marketing and put all their eggs in the social media basket. (Sorry to mix metaphors on you, but hopefully you get the point!) While it is true that millennials outpace every other generation when it comes to social media use, there’s one vital thing to remember: email is still very much in the marketing game. Why? Two reasons:

#1 – It’s a good bet that millennials are going to end up using email for the vast majority of their working lives. Even with instant messaging apps like Slack, email still remains one of the most common ways to send and receive communications within an office setting.

#2 – Social channels are primarily used for social engagement. From Snapchat to Instagram to Facebook, millennials primarily use social media for connecting. That being said, they pay attention to email when it comes to consumer-to-brand communication!

Okay, so if we can all agree that email marketing is still vastly important for the millennial generation, how do you make sure you’re reaching them effectively and efficiently?

Here are three easy ways to make sure you’re doing it right:

1 – Make It Mobile

In a world where 88-percent of millennials check their email on a mobile device, if your email marketing isn’t optimized for every screen, you may as well just stop now. And mobile optimization goes far beyond just making sure all your content shrinks down to iPhone size. Every email you send should be visually-based and quick to load. If you want to make sure your message gets across while millennials are on the go, don’t ignore this! And keep them short! No one likes to open an email only to scroll and scroll and scroll and scroll and … you get the picture!


2 – Grab Their Attention from Start to Finish

Millennials pay attention to the details so you should to. Make sure that your marketing email draws them in before they even click open. Start with a catchy subject line that will hook them before they can hit delete with a poignant question, quick-witted teaser or a personalized greeting.

When they open the email, make sure they won’t want to look away. Remember that millennials are the generation that grew up with YouTube, Instagram and Snapchat and adjust your email marketing accordingly in a few key ways:

#1 Text  – Switch out long text blocks with chunks of “snackable” content that readers will be able to quickly scan.

#2 Color  – Add it! Draw readers eyes with links and buttons that pop and enforce brand recognition by using your company colors.

#3 Images – Make sure your images are high-resolution and not pixelated when opened!

#4 Videos – If a picture says a thousand words, just imagine what a video can do! Just remember to keep your videos SHORT … better yet, try a gif! some of the best email marketing campaigns use those meme-based videos to draw millennials in and encourage sharing on social media.


3- Don’t Ignore Social Media

While we’re big believers that email connects with millennials better than social media channels, that doesn’t mean you should completely ignore it. In fact, some of the most successful email marketing campaigns are the ones that seamlessly sync with socials.

With the Pew Research Center reporting that 75-percent of millennials have at least one social media account, you must make it easy for them to continue the conversation with your brand on these networks. Including links to your own social profiles is only half the game.

Don’t just encourage millennials to follow you, make them actual ambassadors for your brand. Embed social sharing buttons into your emails so readers can immediately share your content with their own networks.

Millennial email marketing may not be all about social media, but it does play a huge role – especially when it’s combined with a killer email marketing campaign!

Read More at the Source: Email Marketing Blog

Digital Goods – What to Sell

Digital goods or e-goods are intangible goods that exist in digital form.[1] Examples include this Wikipedia article, webinars, video tutorials, digital media, such as e-books, downloadable music, internet radio, internet television and streaming media; fonts and graphics; digital subscriptions; online ads (as purchased by the advertiser); internet coupons; electronic tickets; online casino tokens; electronically traded financial instruments; downloadable software (Digital Distribution) and mobile apps; cloud-based applications and online games; virtual goods used within the virtual economies of online games and communities; workbooks; worksheets; membership programs; desktop backgrounds or wallpaper; planners; e-learning (online courses); interviews; blog posts; cards; labels; patterns; prints; clipart; stationery; gift tags; website themes; logos; photos; web graphics; templates.

Read More at the Source:

And more on this from:

1. eBooks

The most popular digital download goes to the eBook and with good reason. Due to the emergence of devices like the Kindle and Kobo, the popularity of eBooks has skyrocketed. Because of this new era of ebooks, self-published authors are now getting the recognition they deserve. Authors, if they decide to go this route, no longer have to go through the hassle of finding a publisher.

Take a look at these remarkable stats from publishers weekly:

  • The Big Five traditional publishers now account for only 16% of the e-books on Amazon’s bestseller lists.
  • Self-published books now represent 31% of e-book sales on Amazon’s Kindle Store.
  • Indie authors are earning nearly 40% of the e-book dollars going to authors.
  • Self-published authors are “dominating traditionally published authors” in sci-fi/fantasy, mystery/thriller and romance genres, and are taking significant market share in all genres.

Self-published books are dominating as they are starting to gather a cult-like following. Many people are tired of seeing the same books published by the same authors and are looking for some variety.

Setting up a site for your ebooks is extremely simple, you get to keep 100% of your profits and 100% of the attention is on you. Nobody has to sort through hundreds of thousands of other titles to eventually land on your book.

2. Photography

70 million. The number of photos, vectors, and illustrations currently being sold on Shutterstock. Not to mention over 750,000 active members in over 150 countries. There were 58 million downloads of Shutterstock images in 2011, which generated $120.3 million in revenue. And that’s just Shutterstock. There’s also Photocrati, SmugMug, Zenfolio, DigiLabs, Shutterfly, Zazzle, iStock.

digital products

All this probably sounds pretty good, right? There’s a ton of really big numbers, but the fact is, if you want your images to stand out, they won’t. They become a needle in a haystack and the competition is fierce. You may think your photo is worth a certain amount, but money talks and you’ll need to price your photos competitively in order to stay relevant.

A photo is worth a thousand words. Many times photographers have a compelling story to go along with their photo. Like a merchant selling a product, the description of your photo gives you a chance to really sell someone on it.

Then there’s the fact that these third parties are going to take a major cut of your profit. Not cool. With your own store, you keep ALL of your profits and make sure your photos get the attention they deserve.

3. Music

iTunes, as we all know, is massive. Like billions-of-dollars-in-revenue-every-year massive. But did you know that iTunes takes 30% of your music sales? Sure, you get exposure on it, but unless your Taylor Swift, chances are you aren’t going to be making a ton of money. The scenario is worse when you look at other services like Spotify.

digital products

With your own eCommerce store, you get to keep every single cent of your money every time someone downloads your music. You can create your own custom website, build a worldwide fan following, and distribute music to them right from your site.

You can also sell whatever you want to go with your music including t-shirts, hoodies and more, and bundle them with your music.

4. Videos and Courses

With everything being so readily available and free, it would seem that videos and online courses would be obsolete. Not the case.

Online video and course marketplaces like Udemy have become extremely popular. Udemy shared that it now has more than 8,000 courses being taught to 800,000 students. The problem is, Udemy and other similar websites take 50% of your sales! On top of that, they regularly run discount promotions that further diminish your income.

From healthy living to learning how to code, you name it, people are looking to learn and actually pay for the information!

The problem with selling on third party sites is that it’s hard to stand out. Having your own site will allow you to tell your story and really position yourself as an expert in your field. This will give you a leg up on your competition.

5. Web Elements

If you’re a graphic designer, you’re in luck. People are paying a lot of cash for themes, patterns, brushes, wallpapers, logos, pretty much anything web related you can think of.

Themes are extremely popular. Some of the themes on Theme Forest are being downloaded thousands of times with the price range between 14-30 dollars. There are over 1000 WordPress themes alone. Some other incredible numbers from Theme Forest include:

  • Highest selling theme: $200,000 sales to date
  • Fastest selling theme of all time: $160,000 in 7 months, and counting
  • Highest author earning in a single month: $40,000 (take home earnings)

Then there are sites like Graphic River that sell just about anything you can think of, from social media packs to banners ads to textures. There are over 150,000 vectors alone to choose from. The possibilities of web elements that a graphic designer could sell online are endless.

Start Selling

Digital downloads is a billion dollar industry. Standing out and making real money is possible but it won’t be done selling on third party websites. Sure, there are the lucky few that do end up making some decent coin, but they still have to give up a percent of their earnings.

Starting your own online store allows you to brand yourself, market yourself and sell your digital downloads on your terms, without paying those hefty marketplace fees.

The best part is, it’s really simple to get started. You don’t need manufacturers, suppliers, packagers, shippers and all the other operational pains that come with physical products. Pick one of the above digital product types, set up your eCommerce store, and start selling!

10 Places to Find Social Media Jobs Online (via Dream Home Based Work)

If you spend lots of time on social media sites like Facebook, Twitter, and Pinterest, this post can help you find several social media jobs online.

There are many companies and people who need help to grow their social media presence by promoting their products, services and brands to their targeted audience.  Just about everyone has at least one social media account, so why not use it to earn good money.

What Are Online Social Media Jobs?

Social media jobs involve helping companies of all sizes, blog site owners, and entrepreneurs to build an active and engaged audience. Corporations and people from around the world know how important it is for them to use the power of social media. Knowing what to post and when, how to create engaging content and run social media marketing campaigns to build an active and engaged audience can be overwhelming. Keeping up with various social media platforms requires a lot of time and effort.

What Type of Tasks Will I Perform?

Depending on the client, jobs may require you to provide various services, including:

  • Monitoring social media accounts and profiles of the clients
  • Getting relevant followers
  • Managing their Facebook page and Facebook ads.
  • Getting more relevant Twitter followers
  • Google+ and LinkedIn management
  • Social bookmarking submissions
  • Commenting on forums and chat rooms
  • Creating content like articles, messages, etc.
  • You may work as a content curator, proofreader or moderator depending on the social media job and your skills.

Where To Find Social Media Jobs Online?

If you are interested in earning money for a company by managing their social media accounts, check out the following companies below:

1.  eaHELP

As a social media assistant with eaHELP, you will manage and execute your client’s social media campaigns. The company has been in business since 2010 and service the needs of their clients nationwide. They offer competitive pay which is not advertised anywhere on the internet. EaHelp mainly looks for self-motivated individuals that are comfortable with navigating through various computer programs.

2. Digital Trends

Digital Trends is seeking freelance social media news writers with a love for tech-related topics. The job requires you to write 4-5 stories per day, devoting several hours daily. This is a part-time gig with the potential to go long term.

3. Modsquad

If you know how to moderate a website, blog, forum site or social media site, becoming a Modsquad social media moderator can be a great way to work from home. You will work as part of an experienced team of managed professionals to help companies stay on top of their online presence in respective industries. As a social media moderator, you will interact with your client’s customers via chat, email, social media channels and forums.

4. Appen Butler Hill

Appen is a global company that hires social media moderators along with search engine evaluators, transcriptionists and translators. This is a work from home opportunity that offers a  flexible schedule. Your job will be to improve the relevancy of the client’s newsfeed. You will be required to work 1-4  hours a day, 5 days a week.

Some projects may require you to work at least on one of the weekend days. If you are a daily social media user, able to follow instructions, work independently and are a good communicator, working as a social media evaluator can be a rewarding job for you.

5. Time Etc.

Time Etc is a reputable virtual assistant company that also hires social media assistants for their clients. You will use your social media experience to help clients promote their businesses. Tasks can include writing posts on Facebook, tweeting and retweeting, and much more. This position generally offers flexibility as long as you are available to work during normal business hours as needed by the client.

6. Indeed is a massive job site where you can find social media jobs advertised by smaller brands or companies, startups and other clients. You can search the site to find any available social media jobs. Many clients, particularly small companies post remote social media jobs on this site.

Read More at the Source: Dream Home Based Work

Cell Phones and Cancer Risk (via National Cancer Institute)

A fact sheet that outlines the available evidence regarding use of cellular/mobile telephones and cancer risk.

There are three main reasons why people are concerned that cell phones (also known as “mobile” or “wireless” telephones) might have the potential to cause certain types of cancer or other health problems:

  • Cell phones emit radiofrequency energy (radio waves), a form of non-ionizing radiation, from their antennas. Tissues nearest to the antenna can absorb this energy.
  • The number of cell phone users has increased rapidly. As of December 2014, there were more than 327.5 million cell phone subscribers in the United States, according to the Cellular Telecommunications and Internet Association. This is a nearly threefold increase from the 110 million users in 2000. Globally, the number of subscriptions is estimated by the International Telecommunications Union to be 5 billion.
  • Over time, the number of cell phone calls per day, the length of each call, and the amount of time people use cell phones have increased. However, improvements in cell phone technology have resulted in devices that have lower power outputs than earlier models.
What is radiofrequency energy and how does it affect the body?

Radiofrequency energy is a form of electromagnetic radiation. Electromagnetic radiation can be categorized into two types: ionizing (e.g., x-rays, radon, and cosmic rays) and non-ionizing (e.g., radiofrequency and extremely low frequency, or power frequency). Electromagnetic radiation is defined according to its wavelength and frequency, which is the number of cycles of a wave that pass a reference point per second. Electromagnetic frequencies are described in units called hertz (Hz).

The energy of electromagnetic radiation is determined by its frequency; ionizing radiationis high frequency, and therefore high energy, whereas non-ionizing radiation is low frequency, and therefore low energy. The NCI fact sheet Electromagnetic Fields and Cancer lists sources of radiofrequency energy. More information about ionizing radiation can be found on the Radiation page.

The frequency of radiofrequency electromagnetic radiation ranges from 30 kilohertz (30 kHz, or 30,000 Hz) to 300 gigahertz (300 GHz, or 300 billion Hz).  Electromagnetic fields in the radiofrequency range are used for telecommunications applications, including cell phones, televisions, and radio transmissions. The human body absorbs energy from devices that emit radiofrequency electromagnetic radiation. The dose of the absorbed energy is estimated using a measure called the specific absorption rate (SAR), which is expressed in watts per kilogram of body weight.

Exposure to ionizing radiation, such as from x-rays, is known to increase the risk of cancer. However, although many studies have examined the potential health effects of non-ionizing radiation from radar, microwave ovens, cell phones, and other sources, there is currently no consistent evidence that non-ionizing radiation increases cancer risk (1).

The only consistently recognized biological effect of radiofrequency energy is heating. The ability of microwave ovens to heat food is one example of this effect of radiofrequency energy. Radiofrequency exposure from cell phone use does cause heating to the area of the body where a cell phone or other device is held (ear, head, etc.). However, it is not sufficient to measurably increase body temperature, and there are no other clearly established effects on the body from radiofrequency energy.

It has been suggested that radiofrequency energy might affect glucose metabolism, but two small studies that examined brain glucose metabolism after use of a cell phone showed inconsistent results. Whereas one study showed increased glucose metabolism in the region of the brain close to the antenna compared with tissues on the opposite side of the brain (2), the other study (3) found reduced glucose metabolism on the side of the brain where the phone was used.

Another study investigated whether exposure to the radiofrequency energy from cell phones affects the flow of blood in the brain and found no evidence of such an effect (4).

The authors of these studies noted that the results are preliminary and that possible health outcomes from changes in glucose metabolism are still unknown. Such inconsistent findings are not uncommon in experimental studies of the biological effects of radiofrequency electromagnetic radiation (5). Some contributing factors include assumptions used to estimate doses, failure to consider temperature effects, and lack of blinding of investigators to exposure status.

How is radiofrequency energy exposure measured in epidemiologic studies?

Epidemiologic studies use information from several sources, including questionnaires and data from cell phone service providers. Direct measurements are not yet possible outside of a laboratory setting. Estimates take into account the following:

  • How “regularly” study participants use cell phones (the number of calls per week or month)
  • The age and the year when study participants first used a cell phone and the age and the year of last use (allows calculation of the duration of use and time since the start of use)
  • The average number of cell phone calls per day, week, or month (frequency)
  • The average length of a typical cell phone call
  • The total hours of lifetime use, calculated from the length of typical call times, the frequency of use, and the duration of use
What has research shown about the possible cancer-causing effects of radiofrequency energy?

Radiofrequency energy, unlike ionizing radiation, does not cause DNA damage that can lead to cancer. Its only consistently observed biological effect in humans is tissue heating. In animal studies, it has not been found to cause cancer or to enhance the cancer-causing effects of known chemical carcinogens (68). The National Institute of Environmental Health Sciences (NIEHS), which is part of the National Institutes of Health (NIH), is carrying out a large-scale study in rodents of exposure to radiofrequency energy (the type used in cell phones). This investigation is being conducted in highly specialized labs that can specify and control sources of radiation and measure their effects. Preliminary results from this study were released in May 2016.

Researchers have carried out several types of epidemiologic studies to investigate the possibility of a relationship between cell phone use and the risk of malignant (cancerous) brain tumors, such as gliomas, as well as benign (noncancerous) tumors, such as acousticneuromas (tumors in the cells of the nerve responsible for hearing), most meningiomas(tumors in the meninges, membranes that cover and protect the brain and spinal cord), and parotid gland tumors (tumors in the salivary glands) (9).

In one type of study, called a case-control study, cell phone use is compared between people with these types of tumors and people without them. In another type of study, called a cohort study, a large group of people who do not have cancer at study entry is followed over time and the rate of these tumors in people who did and didn’t use cell phones is compared. Cancer incidence data can also be analyzed over time to see if the rates of cancer changed in large populations during the time that cell phone use increased dramatically. These studies have not shown clear evidence of a relationship between cell phone use and cancer. However, researchers have reported some statistically significantassociations for certain subgroups of people.

Three large epidemiologic studies have examined the possible association between cell phone use and cancer: Interphone, a case-control study; the Danish Study, a cohort study; and the Million Women Study, another cohort study.

  • InterphoneHow the study was done: This is the largest health-related case-control study of cell phone use and the risk of head and neck tumors. It was conducted by a consortium of researchers from 13 countries. The data came from questionnaires that were completed by study participants.

    What the study showed: Most published analyses from this study have shown no statistically significant increases in brain or central nervous system cancers related to higher amounts of cell phone use. One analysis showed a statistically significant, although modest, increase in the risk of glioma among the small proportion of study participants who spent the most total time on cell phone calls. However, the researchers considered this finding inconclusive because they felt that the amount of use reported by some respondents was unlikely and because the participants who reported lower levels of use appeared to have a slightly reduced risk of brain cancer compared with people who did not use cell phones regularly (5,10,11). Another recent analysis from this study found no relationship between brain tumor locations and regions of the brain that were exposed to the highest level of radiofrequency energy from cell phones (12).

Source: National Cancer Institute