Youtube and the Dark Mode

YouTube

After more than a year of testing, YouTube will finally let you opt in to the Material Design version on desktop without requiring a URL workaround. YouTube said the goal of the redesign is to make the desktop experience more synonymous with its mobile counterpart, fitting in a simpler look to better highlight content on the site.

The new design brings infinite scrolling, end-to-end user profile banner, and a larger hero video on a user’s profile page. In theater mode, the search bar at the top of the page also turns black to better match the rest of the screen. Lastly, Dark Mode can be enabled by simply clicking under the user icon and changing it in settings.

The below image slider lets you compare YouTube on Material Design versus the classic version. The update (left) features more white space, a lighter color search bar, and aligns the YouTube username under videos with current views.

While the preview is open to YouTubers across the globe, it will only be available to a limited amount of users. Once a certain percentage of YouTube users have opted in, the team may close preview to better monitor user feedback.

Manuel Bronstein, VP of product management at YouTube, tells The Verge that the redesign will happen automatically for about 1 percent of users, with plans to increase rollouts every few weeks. “Roughly 1 to 3 percent of users got Material Design during our testing period,” he told us of the trial from last year. If demand is high, the team says they will work as quickly as they can to fully implement the change. “From a tech and performance standpoint, there’s a lot going on under the hood that we need more time… We hope it’s [ready] in a matter of months, we don’t want to be sitting on this for a year.”

To opt in to YouTube’s Material Design preview, head to YouTube.com/new. If you happen to not like the change, you can also revert back by hitting “Restore class YouTube” under your accounts menu.

Read More at the Source: www.theverge.com

Charlie Byrd – Thursday Interlude

Plucking Away (Charlie Byrd)

Host Al Page speaks with Charlie Byrd, renowned guitarist. Mr. Byrd brings to life his travel and musical experiences, his influences and his classical as well as his jazz interests. Through his talent, he describes and plays many different styles of music from classical to bossa nova. He also discusses the differences in types and models of guitars and how a musician’s experiences combine to form individual musical styles.

 

Grab Attention Subject Lines

Subject line for emails can be the most important area in your email marketing. If your subscribers doesn’t open your email, then what?

How to Grab Attention in an E-mail’s Subject Line

It’s been said time and time again that first impressions count. That’s not just for in-person meetings anymore. In a technologically-inclined world, first impressions via a subject line for emails can mean the difference between being read by a potential client or being deleted immediately.

Numbers Game

The average subject line for emails holds about 90 characters. When reading emails on a computer or tablet about 90 characters appear, this includes the subject line and, depending on the subject line’s length, the first few characters of the e-mail body.

However, if readers check their e-mails on mobile devices, only about 40 characters are displayed, oftentimes this means just the subject line. Those first 40 characters are critical in a first impression. How do you make them increase the effectiveness of your e-mail marketing?

Subject Line for Emails Dos and Don’ts

– Do keep it short and sweet.

Studies show shorter subject line for emails (41 characters or less), tend to be opened more often than longer subject lined e-mails. This might be due in part to the aforementioned character limit in the inbox menu, or is representative of busy readers preferring shorter e-mails. Readers may associate a longer subject line with a longer e-mail that they might not have time to read and will simply delete. Stick to shorter to increase your chances of being opened! 

– Do ask relevant questions.

email2

Asking a relevant question in the subject line gets readers thinking of a response. Bonus points for zeroing in on potential problems your customers may have like “What’s slowing down your productivity?”

Getting really relevant may mean breaking down your e-mail list into groups categorized by industry, age, or most purchased services. The categories depend on your business. E-mail software like SendLane can help keep everything organized and send out automated e-mails every time new clients subscribe.

– Do give the audience a taste of something delicious.

Have your ever been offered a bit of something tasty: a perfectly cooked piece of steak, a bite of decadent dessert, or a sip of an expertly made beverage, then wanted more? That’s what your subject line should be: a taste of something interesting and worthwhile that persuades your reader to learn more. In the e-mail body, the persuasion continues into a rich newsletter, to a landing page, or call to action.

How do you make a subject line delicious? Figure out what makes your audience tick. A great way is presenting a problem that your services or goods can solve. For example:

“Five recipes to make sad berries shine” works for a food-centric business that has clients stuck with lots of end-of-summer berries. Readers who don’t want to waste food, or are just interested in learning new recipes will continue reading.

“Dry, brown lawns can be green in no time!” is ideal for a home improvement store or landscaping service pushing lawn care products and services. Busy readers who think green, lush lawns take lots of time will be intrigued by this time-saving promise.

Remember, a good e-mail is benefits rich, so try giving a taste of the benefits in the subject.

– Don’t use spam vocabulary.

Avoid using spammy vocabulary such as sale, buy, free, help, etc. A good rule of thumb is verbiage that is repeated constantly on infomercials. You can also test yourself by perusing your e-mail’s spam folder and identifying possible culprits for the spammy categorization (just don’t open anything that looks like it contains a virus.)

– Don’t be misleading.

There’s nothing more disappointing than seeing a subject line promising one thing, but opening an e-mail to find something entirely different. That’s a sure fire way to lose trust with recipients and possibly end up on their blocked e-mails list.

– Don’t underestimate the power of a verb.

People, whether they’ll admit it or not, like to be told what to do. That’s why marketing is filled with calls to action and requests to retweet, share, and comment. Just take a look at these two subject lines:

Without a verb: “This Thursday night’s event”

With a verb: “Eat, drink, and be merry this Thursday”

Which Thursday event sounds like more fun?

It also goes without saying the kind of verb matters. If we changed the first example to “Join us this Thursday” there’s a verb, but it’s still not as exciting as the second example.

Try Out a Few Methods

Now that you have an idea of what to write, you will also need tools to keep track of your progress.

Read More at the Source: Email Marketing Blog

Millennial Email Marketing

Millennials are the most tech-savvy, internet-friendly, multiple email-having generation in history. Do you have a strategy for millennial email marketing?

The world talks a lot about millennials these days. That’s partially because the millennial generation (that’s anyone born between the early 1980s and early 2000s) is entering the workforce in record numbers. Forbes estimates that by 2025, this age group will make up at least 75% of the American workforce. Even more importantly, millennials are the most tech-savvy, internet-friendly, multiple email-having generation in history. And with $200 billion in buying power as of 2017, everyone is trying to figure out just how to reach them.

Lately, there’s been a trend that says to connect with millennials, companies should abandon ship when it comes to email marketing and put all their eggs in the social media basket. (Sorry to mix metaphors on you, but hopefully you get the point!) While it is true that millennials outpace every other generation when it comes to social media use, there’s one vital thing to remember: email is still very much in the marketing game. Why? Two reasons:

#1 – It’s a good bet that millennials are going to end up using email for the vast majority of their working lives. Even with instant messaging apps like Slack, email still remains one of the most common ways to send and receive communications within an office setting.

#2 – Social channels are primarily used for social engagement. From Snapchat to Instagram to Facebook, millennials primarily use social media for connecting. That being said, they pay attention to email when it comes to consumer-to-brand communication!

Okay, so if we can all agree that email marketing is still vastly important for the millennial generation, how do you make sure you’re reaching them effectively and efficiently?

Here are three easy ways to make sure you’re doing it right:

1 – Make It Mobile

In a world where 88-percent of millennials check their email on a mobile device, if your email marketing isn’t optimized for every screen, you may as well just stop now. And mobile optimization goes far beyond just making sure all your content shrinks down to iPhone size. Every email you send should be visually-based and quick to load. If you want to make sure your message gets across while millennials are on the go, don’t ignore this! And keep them short! No one likes to open an email only to scroll and scroll and scroll and scroll and … you get the picture!

 

2 – Grab Their Attention from Start to Finish

Millennials pay attention to the details so you should to. Make sure that your marketing email draws them in before they even click open. Start with a catchy subject line that will hook them before they can hit delete with a poignant question, quick-witted teaser or a personalized greeting.

When they open the email, make sure they won’t want to look away. Remember that millennials are the generation that grew up with YouTube, Instagram and Snapchat and adjust your email marketing accordingly in a few key ways:

#1 Text  – Switch out long text blocks with chunks of “snackable” content that readers will be able to quickly scan.

#2 Color  – Add it! Draw readers eyes with links and buttons that pop and enforce brand recognition by using your company colors.

#3 Images – Make sure your images are high-resolution and not pixelated when opened!

#4 Videos – If a picture says a thousand words, just imagine what a video can do! Just remember to keep your videos SHORT … better yet, try a gif! some of the best email marketing campaigns use those meme-based videos to draw millennials in and encourage sharing on social media.

 

3- Don’t Ignore Social Media

While we’re big believers that email connects with millennials better than social media channels, that doesn’t mean you should completely ignore it. In fact, some of the most successful email marketing campaigns are the ones that seamlessly sync with socials.

With the Pew Research Center reporting that 75-percent of millennials have at least one social media account, you must make it easy for them to continue the conversation with your brand on these networks. Including links to your own social profiles is only half the game.

Don’t just encourage millennials to follow you, make them actual ambassadors for your brand. Embed social sharing buttons into your emails so readers can immediately share your content with their own networks.

Millennial email marketing may not be all about social media, but it does play a huge role – especially when it’s combined with a killer email marketing campaign!

Read More at the Source: Email Marketing Blog

10 Places to Find Social Media Jobs Online (via Dream Home Based Work)

If you spend lots of time on social media sites like Facebook, Twitter, and Pinterest, this post can help you find several social media jobs online.

There are many companies and people who need help to grow their social media presence by promoting their products, services and brands to their targeted audience.  Just about everyone has at least one social media account, so why not use it to earn good money.

What Are Online Social Media Jobs?

Social media jobs involve helping companies of all sizes, blog site owners, and entrepreneurs to build an active and engaged audience. Corporations and people from around the world know how important it is for them to use the power of social media. Knowing what to post and when, how to create engaging content and run social media marketing campaigns to build an active and engaged audience can be overwhelming. Keeping up with various social media platforms requires a lot of time and effort.

What Type of Tasks Will I Perform?

Depending on the client, jobs may require you to provide various services, including:

  • Monitoring social media accounts and profiles of the clients
  • Getting relevant followers
  • Managing their Facebook page and Facebook ads.
  • Getting more relevant Twitter followers
  • Google+ and LinkedIn management
  • Social bookmarking submissions
  • Commenting on forums and chat rooms
  • Creating content like articles, messages, etc.
  • You may work as a content curator, proofreader or moderator depending on the social media job and your skills.

Where To Find Social Media Jobs Online?

If you are interested in earning money for a company by managing their social media accounts, check out the following companies below:

1.  eaHELP

As a social media assistant with eaHELP, you will manage and execute your client’s social media campaigns. The company has been in business since 2010 and service the needs of their clients nationwide. They offer competitive pay which is not advertised anywhere on the internet. EaHelp mainly looks for self-motivated individuals that are comfortable with navigating through various computer programs.

2. Digital Trends

Digital Trends is seeking freelance social media news writers with a love for tech-related topics. The job requires you to write 4-5 stories per day, devoting several hours daily. This is a part-time gig with the potential to go long term.

3. Modsquad

If you know how to moderate a website, blog, forum site or social media site, becoming a Modsquad social media moderator can be a great way to work from home. You will work as part of an experienced team of managed professionals to help companies stay on top of their online presence in respective industries. As a social media moderator, you will interact with your client’s customers via chat, email, social media channels and forums.

4. Appen Butler Hill

Appen is a global company that hires social media moderators along with search engine evaluators, transcriptionists and translators. This is a work from home opportunity that offers a  flexible schedule. Your job will be to improve the relevancy of the client’s newsfeed. You will be required to work 1-4  hours a day, 5 days a week.

Some projects may require you to work at least on one of the weekend days. If you are a daily social media user, able to follow instructions, work independently and are a good communicator, working as a social media evaluator can be a rewarding job for you.

5. Time Etc.

Time Etc is a reputable virtual assistant company that also hires social media assistants for their clients. You will use your social media experience to help clients promote their businesses. Tasks can include writing posts on Facebook, tweeting and retweeting, and much more. This position generally offers flexibility as long as you are available to work during normal business hours as needed by the client.

6. Indeed

Indeed.com is a massive job site where you can find social media jobs advertised by smaller brands or companies, startups and other clients. You can search the site to find any available social media jobs. Many clients, particularly small companies post remote social media jobs on this site.

Read More at the Source: Dream Home Based Work