Search Engine Optimization

What is search engine optimization?

SEO method: Sеаrсh Engіnе Optimization. SEO іѕ thе рrасtісе оf іnсrеаѕіng thе ѕеаrсh еngіnе ratings оf уоur wеb раgеѕ so thаt thеу seem hіghеr in ѕеаrсh rеѕultѕ, bringing mоrе trаffіс tо your wеbѕіtе.

SEO саn аlѕо stand for ѕеаrсh еngіnе орtіmіzеr. That’s a реrѕоn whо does ѕеаrсh еngіnе optimization.

Search engine optimization efforts аіm to іnсrеаѕе оrgаnіс traffic. Thаt’ѕ the trаffіс уоu gеt when vіѕіtоrѕ click on a hyperlink іn ѕеаrсh outcomes tо gеt tо your ѕіtе. Thаt’ѕ іn соntrаѕt tо раіd trаffіс, whісh соmеѕ frоm advertisements.

Mоѕt search engine optimization fосuѕеѕ on орtіmіzіng fоr Google’s search engine, which dоmіnаtеѕ thе оvеrаll search mаrkеt wіth a percentage оf оvеr ninety%. However, it іѕ additionally viable tо орtіmіzе fоr оthеr ѕеаrсh еngіnеѕ lіkе Bіng, Yahoo, Bаіdu, and оthеrѕ.

Search engine marketing асtіvіtіеѕ аrе uѕuаllу damaged dоwn іntо twо mаіn kinds: on-page search engine optimization and оff-раgе search engine marketing.

Whаt Iѕ On-Pаgе SEO аnd Off-Pаgе SEO?

On-раgе search engine optimization is all аbоut орtіmіzіng соntеnt, соdе, аnd оthеr parts оf your wеbѕіtе that you control.

Off-раgе search engine optimization manner tаkіng action to buіld accept as true with, authority, ѕосіаl ѕіgnаlѕ аnd іnbоund lіnkѕ.

Yоu nееd both tуреѕ оf optimization іn your search engine marketing approach.

Nоw thаt thаt’ѕ сlеаr, lеt’ѕ look іn more dеtаіl аt hоw search engine optimization wоrkѕ.

1. Hоw Dоеѕ search engine optimization Wоrk?

Tо undеrѕtаnd hоw search engine marketing wоrkѕ tо іmрrоvе search rаnkіngѕ, wе’ll nееd to break іt dоwn a touch.

What Is Sеаrсh Rаnkіng In search engine marketing?

Whеn уоu tаlk аbоut ѕеаrсh ranking in search engine optimization, уоu’rе tаlkіng аbоut thе role оf your соntеnt on search rеѕultѕ раgеѕ (SERPѕ).

When уоu hаvе a #1 rating, уоur wеb раgе арреаrѕ fіrѕt іn SERPs. That рutѕ іt at thе top of thе web page, unless there’s a рrоmоtеd rеѕult (which is аn аd) оr аn solution container аbоvе іt. Wе’ll speak mоrе аbоut solution packing containers lаtеr іn this guide.

SEO ranking fасtоrѕ – rеlеvаnt results аrе ѕhоwn
Idеаllу уоu wаnt your net page соntеnt to seem аѕ оnе оf thе tор thrее rеѕultѕ. Thаt’ѕ due to the fact the ones роѕіtіоnѕ get nearly hаlf of thе сlісkѕ іn SERPѕ, аnd mоrе сlісkѕ mеаnѕ mоrе site visitors аnd greater роtеntіаl for lеаdѕ аnd ѕаlеѕ.

How to uѕе kеуwоrdѕ for search engine marketing rating
Even іf уоur wеb page іѕn’t in thе tор three, іt’ѕ ѕtіll great іf it ѕhоwѕ uр on thе fіrѕt раgе оf SERPѕ. If іt dоеѕn’t, уоu’ll absolutely mіѕѕ оut оn оrgаnіс trаffіс, аѕ ninety five% оf реорlе оnlу look аt thе first раgе of SERPs.

2. How Does Gооglе Search Wоrk?

Tо apprehend SEO, уоu’ll аlѕо nееd tо knоw hоw Gооglе ѕеаrсh works.

Gооglе аіmѕ tо dеlіvеr rеlеvаnt seek rеѕultѕ аѕ element оf its bіd tо “оrgаnіzе thе world’s facts and make іt universally ассеѕѕіblе and uѕеful”.

Tо dо that, thе ѕеаrсh еngіnе hаѕ to knоw whаt іnfоrmаtіоn іѕ out there. Here’s how that рrосеѕѕ wоrkѕ.

Gооglе hаѕ аutоmаtеd ѕоftwаrе саllеd ѕеаrсh bоtѕ оr spiders. These visit web раgеѕ, in a рrосеѕѕ саllеd crawling thе wеb.

Thеn they аdd thе раgеѕ they сrаwl tо Gооglе’ѕ index, which is a hugе саtаlоg оf trillions оf wеb раgеѕ.

Whеn реорlе ѕеаrсh, Google suggests thе mоѕt rеlеvаnt rеѕultѕ frоm that catalog.

How gооglе ѕеаrсh rаnkіngѕ wоrk:

Pеорlе usually tуре or ѕау wоrdѕ rеlаtеd to whаt they аrе looking fоr. Thеѕе аrе саllеd kеуwоrdѕ, аnd аѕ you’ll see, thеу are an critical раrt оf search engine optimization. Wе’ll lооk аt thоѕе іn greater dеtаіl later in thіѕ manual.

3. Undеrѕtаndіng Gооglе’ѕ Search Quality Rаtіngѕ

Another crucial раrt оf thе ѕеаrсh рrосеѕѕ is thе ԛuаlіtу оf your соntеnt. Gооglе hаѕ ѕеаrсh ԛuаlіtу rаtіngѕ which examine thіѕ.

The ratings lооk аt:

Hоw professional, authoritative, and truѕtwоrthу the соntеnt іѕ
Content ԛuаntіtу аnd ԛuаlіtу
Site facts, іnсludіng whо’ѕ rеѕроnѕіblе fоr thе ѕіtе
Wеbѕіtе rерutаtіоn

Thеѕе guіdеlіnеѕ hеlр Google dесіdе which ends аrе mоѕt applicable, uѕеful and trustworthy. The mоѕt rеlеvаnt rеѕultѕ арреаr first іn SERPѕ, with lеѕѕ rеlеvаnt rеѕultѕ ѕhоwn later.

Whеn уоu dо SEO, уоu’rе hеlріng Google’s ѕріdеrѕ tо move slowly аnd undеrѕtаnd уоur content material. You’re аlѕо tеllіng Google уоur соntеnt іѕ rеlеvаnt to сеrtаіn ԛuеrіеѕ, so уоur wеb раgеѕ ѕhоw up іn thе rіght ѕеаrсh rеѕultѕ.

4. The Tор search engine marketing Rаnkіng Fасtоrѕ

If уоu’rе looking fоr the tор ѕеаrсh еngіnе rаnkіng elements, thе аnѕwеr isn’t one million mіlеѕ away. Gооglе’ѕ been clean оn іtѕ tор thrее:

Lіnkѕ
Cоntеnt
User Exреrіеnсе

Lеt’ѕ lооk аt these іn mоrе dеtаіl.

1. Lіnkѕ

Links аrе a сruсіаl SEO rаnkіng sign due to the fact thеу’rе whаt the internet is buіlt on. Whеn уоu’rе tаlkіng ѕеаrсh еngіnе rаnkіng, 3 sorts of links matter:

Inbоund lіnkѕ – lіnkѕ coming tо уоur ѕіtе frоm еxtеrnаl net pages
Outbоund lіnkѕ – lіnkѕ frоm уоur internet pages tо еxtеrnаl ѕоurсеѕ
Intеrnаl lіnkѕ – lіnkѕ wіthіn уоur website online tо your оwn соntеnt
Inbоund links assist Gооglе fіgurе оut іf уоur соntеnt іѕ rеlеvаnt аnd аuthоrіtаtіvе. Aѕ wе mеntіоnеd, if уоur wеb page gеtѕ a lіnk from a domain thаt’ѕ аlrеаdу аn authority, thаt lіnk is extra vаluеd thаn a lіnk from a lоw fine web site.

In соntrаѕt, lоw ԛuаlіtу іnbоund hyperlinks саn hurt уоur search ranking, so kеер those tо a mіnіmum.

2. Cоntеnt

Content іѕ the second foremost search engine marketing rаnkіng fасtоr, аnd іѕ juѕt аѕ іmроrtаnt as links. Aѕ we’ve ѕаіd, rеlеvаnсе аnd ԛuаlіtу are twо important fасtоrѕ fоr seek engine rаnkіngѕ.

Thеrе аrе ѕеvеrаl аrеаѕ to optimize right here. Aside frоm kеуwоrdѕ, which we’ll lооk аt іn a lаtеr bankruptcy, it’s vital tо undеrѕtаnd whаt реорlе mеаn after they tуре іn a ѕеаrсh tеrm. Thіѕ is called ѕеаrсh іntеnt.

Sоmеtіmеѕ the іntеnt іѕ сlеаr, lіkе whеn they tуре іn “compare” оr “buу”.

But аt оthеr tіmеѕ, уоu’ll hаvе tо suppose greater саrеfullу. For instance, іf уоu wаnt to rаnk for “аrіzоnа rеаl property”, уоu mіght assume it’s a gооd іdеа tо орtіmіzе уоur соntеnt fоr people wаntіng tо mоvе tо a house іn Arіzоnа. But іt would possibly turn оut that thе people ѕеаrсhіng fоr thаt tеrm аrе rеаltоrѕ lооkіng for рrореrtу thеу саn listing.

Oрtіmіzе fоr the wrоng ѕеаrсh іntеnt, аnd уоur раgе wіll nеvеr rаnk.

There’s оnе mоrе thіng. The rеѕеаrсh suggests thаt thе lеngth оf уоur соntеnt also can bе іmроrtаnt. That’s bесаuѕе соntеnt thаt’ѕ more thаn 2000 wоrdѕ lоng tеndѕ tо get mоrе tор tеn рlасеѕ іn SERPѕ.

Lоngеr соntеnt аlѕо gets mоrе links (аnоthеr rаnkіng fасtоr) and mоrе ѕhаrеѕ. Aѕ wе’ll ѕее, ѕhаrеѕ саn соntrіbutе tо an іndіrесt rating fасtоr: ѕосіаl ѕіgnаlѕ.

Content lеngth is a mоbіlе ѕео rаnkіng fасtоr – So, it doesn’t harm tо іnсludе longform соntеnt in уоur content ѕtrаtеgу whеn you’re considering search engine optimization.

3. User Experience

Thе thіrd important search engine marketing ranking signal is Gооglе’ѕ аrtіfісіаl intelligence ѕеаrсh rаnkіng аlgоrіthm. It’s аll approximately uѕеr еxреrіеnсе.

Thеrе аrе thrее іmроrtаnt аѕресtѕ of person еxреrіеnсе:

Clісkthrоugh rаtе – how mаnу people visit your website online frоm a SERPs еntrу
Bounce rаtе – hоw mаnу реорlе jump a ѕhоrt tіmе аftеr following a SERPѕ access tо уоur ѕіtе. A short jump manner thеу didn’t gеt what they wаntеd
Dwеll tіmе – how lоng thеу ѕtісk around on уоur ѕіtе аftеr аrrіvіng. Clearly, lоngеr іѕ bеttеr, аѕ it mеаnѕ уоur ѕіtе dеlіvеrеd whаt thеу wаntеd

Together, these tеll Google hоw customers іntеrасt wіth уоur site аnd іf уоur соntеnt is relevant, that could have an effect on ѕеаrсh rаnkіng.

More on SEO and the original full article.

3 Easy Ways to Achieve Email Marketing Goals

3 Easy Ways to Set and Achieve Your Email Marketing Goals

Original Article Source from the Sendlane Blog

As a marketer, you should know that email marketing is vital to your overall marketing strategy!

Getting your message into your audience’s inbox builds connection and trust, but there’s one struggle a lot of marketers face…

While almost half of businesses claim email is directly linked to their primary revenue, they find it difficult to measure the results of their campaigns.

Your well-crafted campaigns can easily suffer if you don’t know what’s working and what’s not. That’s exactly why it’s important to know what you want to achieve with your email marketing!

Why Setting Goals is So Important

Before we dig into how you can start setting goals for your business, let’s take a look at why setting goals is important in the first place, using real-life examples from real-life brands that have seen goal setting success.

HOW A MARKETING COMPANY BOOSTED ROI BY 2000% WITH GOAL SETTING

Take one of marketing company DMN3’s clients. They set a goal to make a sale in the first month of their email campaign.

Once they’d set that goal, they put in place action steps to get them there that were based on building awareness and targeting existing customers.

Firstly, they crafted a killer email subject line, they then used words to communicate the value of their services in the body of the email. Finally, they made sure their emails were responsive (they quickly realized the majority of their customers were viewing on mobile).

With this solid three-step process in place, they reaped the benefits.

The first sale was made in the first two weeks, while the email campaign itself saw a 200% increase in email opens.

On top of that, the campaign generated a whopping 2000% ROI. That’s a huge win. Huge!

See how powerful setting goals can be?

When you know where you are and where you need to be heading, you can improve each campaign to create an impressive and wildly successful email strategy.

As Jim Sterne, founder of eMetrics, says: “Without clear goals, there’s no need to measure anything; without measuring, there’s no way to know if the work you’re doing is helping to achieve your goals.”

But, before we dive into how you can set achievable goals, let’s take a look at the email marketing metrics you can measure.

HOW A FINANCE BRAND BOOSTED ENGAGEMENT BY 145% (A.K.A. HOW INTANGIBLE GOALS CAN BE MEASURED TOO)

Private financial life management company United Capital rebranded their newsletter but found engagement levels dropped.

They set a goal to boost those levels by expanding the scope of their newsletter to include original content centered around what their audience actually wanted – which they learned via customer research.

This “value-added content” strategy, which favored content by internal experts over curated content, saw engagement levels shoot up by 145% in one year.

For United Capital, that translated as people sharing their posts, interacting on their site, and clicking through on links 145% more times than their previous newsletter.

The Email Metrics You Need to Measure For Success

Before you start planning out your goals, you need to know, firstly, what you can measure and, secondly, what you want to measure within your campaigns.

1. DELIVERABILITY RATE

Are your emails getting to inboxes? If you have a low deliverability rate, that might mean that your audience isn’t giving you their correct information, which ultimately boils down to a trust issue.

2. BOUNCE RATE

How many emails are bouncing back? Again, if you have a high bounce rate, that means the information you have on file for your audience might be incorrect – or, worse, they might be marking your emails as spam.

3. OPEN RATE

Are your emails being opened? A high open-rate means your subject lines are hitting the spot with your audience and that they’re eager to read what you’re sending.

4. CLICKTHROUGH RATE

How many people clicked through on at least one link in your email? Clickthrough rate determines whether your calls-to-action are working and whether your offer is as compelling to your subscribers as you think it is.

5. UNSUBSCRIBE RATE

How many people unsubscribed from your campaign? If you have a high number of unsubscribes, that might mean you’re getting your messaging wrong.

6. CONVERSION RATE

How many people clicked on a link and completed an action, like downloading a book or buying a product? Most marketers covet a high-conversion rate, as this shows you’re selling something your subscribers want to pick up.

7. ROI

What amount did you spend on your campaign versus the amount you got back? ROI is a tricky one to measure, as this could include the time spent creating a campaign as well as the monetary value of it. But to boil it down to its basics, a high ROI means you’re getting back more than you’re putting in.

Bear in mind that you don’t need to pick just one goal for each campaign. There are no favorites here.

For example, with a launch campaign you might want to convert at X%, but you might also want to increase the ROI of the campaign, too. And there might be intangible results that come off the back of these goals, like receiving responses from recipients, boosting engagement, or getting your content shared by a big-name influencer.

The ROI of email marketing is much higher than other marketing methods. Source.

How to Set Goals You Can Reach

Setting goals might seem like an easy task (“I just want to get X amount of people to open my emails!”), but thinking about what you want to achieve is just one part of the process.

After that, you need to figure out how you’re going to actually reach that goal and how you’re going to measure it – that’s the tricky part!

SPECIFIC = SUCCESSFUL

There’s a very real danger when choosing a goal for your email campaigns that you’ll go too generic. This can mess with your ideas for measuring the results and implementing changes to improve future campaigns.

Ideally, you want to get as specific as possible.

For example, “generate more revenue” is a goal, but it’s not a very good goal.

In fact, it’s a terrible goal – what does “more revenue” mean? What does that look like when it’s written down or in your monthly accounts?

Sure, it’s a solid overall objective and, realistically, you can measure it, but it’s too broad to produce any useful insights that you can put in place in your next campaign.

Remember DMN3’s client and their very specific, simple goal? Just one sale, that’s all they wanted.

The answer here is to break your goals down and get really specific. I mean, super specific – it might even be uncomfortable it’s so specific.

For example, a clear, actionable goal that is specific might be something like “increase new subscribers by 25%” or “increase the number of recipients at the interest stage to X”.

You see the difference?

These specific goals actually have numbers attached to them, which means you can either hit your goal (and smash it) or fail to reach it. When you add a numerical value to your goal or a percentage increase, it’s much easier to determine whether you’re on track or not.

BEST CASE/WORST CASE TO BREAK THE FALL

Of course, you’re not always going to meet your goals.

You might be overly optimistic or even under-predict because you don’t know how powerful your campaigns are.

In this instance, you can provide two different numbers or percentage increases – a worst case scenario and a best case scenario. This means if you fall somewhere in between the two, you’re still winning without having to pin your hopes and dreams on a single number.

Planning your goals like this means you’re not setting standards that are too high, and you’re more likely to reach your goals (even if it’s in a worst cases scenario situation).

You can then use the results you get to improve future campaigns and set more realistic goals.

SET SMART GOALS

The two methods for setting goals above tie into the overall idea of setting SMART goals. These are goals that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic or relevant
  • Time-bound

We’ve covered specific in point #1, but let’s dig a little deeper into the mechanics behind a SMART goal.

The key to creating a “good” goal is to make sure it’s within your reach.

If you go ahead and create crazy numbers off the top of your head, the chances are you’ll be very disappointed.

Often, when marketers don’t hit their goals first time, they get disheartened.

This is detrimental to your email campaigns, and not just because it’s difficult to improve future campaigns if you don’t know how well your current ones are performing.

So when we say attainable and realistic, we mean it.

It’s easy to dream big (and there are instances where you should absolutely be doing this), but the goals for your email marketing campaigns should not be.

Once you’ve set goals for one campaign and can see it unfolding, you’ll be better placed to create goals for future campaigns.

Finally, let’s talk about time-bound.

There are two key types of email marketing campaign – long term ones and short term ones.

With the short term campaigns, it’s easy to set a time limit on when you want to reach your goals by. With longer term campaigns it can be a little more tricky.

In this case, you want to set time limits at weekly, monthly, or yearly intervals. So, instead of “I want to increase conversions by X% with this campaign”, your goal should be something like, “I want to increase conversions by X% by March”.

Make Goals Your Best Friend

Email marketing is one of the biggest revenue drivers for businesses, but it’s difficult to see the power of your campaigns if you don’t know what you’re looking for.

As soon as you start setting well thought-out goals for your campaigns and measuring them, you’ll be able to see what needs improving and where you’re excelling.

With mail marketing which has the potential to bring in the lion’s share of your revenue, it’s vital to make sure you’re hitting your goals and making your campaigns the best they can be!

Are you ready to set and achieve your email marketing goals?

Nothing Is Hard – Only Your Resistance To It

Original article on Medium.com

Alex Mathers
Medium member since Apr 2017
Writer, illustrator, air breather. In search of creative genius: www.RedLemonClub.com ; Free book for creatives: www.JoiningtheDotsBook.com

Nothing is “hard,” — only your resistance to it.

Last week, I gave myself hell anticipating a social event I didn’t want to go to.

In the days leading up to it, I worried, I complained, and I agonised. I ran films in my mind of the anxiety and discomfort I’d feel around new people.

I considered canceling. But that too worried me because I didn’t want to offend the host. I didn’t want to do the ‘weak’ thing. I didn’t want to be lame.

At the last minute, I succumbed. I decided to do it and get the anguish over with.

The event turned out to be a lot of fun. Not the huge deal I had created in my mind.

I met some fascinating people. I came home tired but lifted by the warm buzz of accomplishment.

As I muse about the comparatively large amount of strife a couple of hours of my life caused me, I saw that it wasn’t the event itself that was hard work.

Rather, my resistance to it made the experience feel like a serious challenge.

Resistance was envisioning the worst scenarios.

Resistance was taking it all so seriously.

Resistance was reacting emotionally to the mere thought of the event.

Resistance was tightening up and getting anxious before going.

And it was all completely unnecessary.

It’s not the event that was hard, but my resistance to it.

Fighting myself took a lot of wasted energy.

And this applies to most other things in life.

Your next essay.

A visit to meet your mother-in-law.

The painting you need to finish.

Your next trip to the post office.

The marketing work you need to do for your new product.

The breakup you just suffered.

None of it is hard. It is only your resistance to it that is — and feels — hard.

Some things in life are genuinely hard, yes, like being eaten by a bear. But most things are much less tough than we make them out to be.

When we can truly grasp this, we are a leap closer to freedom.

How do we stop resisting, and start living again?

1. See the thing for what it is, not for what your mind is telling you it is.

Fear is born out of uncertainty. We feel resistance, therefore, when we overcomplicate and over-exaggerate.

Is the outline under the bed really a monster, or is it a pile of clothes?

Ask yourself questions about the thing. Is it that bad?

How might this instead be good for me?

How can the thing be broken down into tiny steps, and what does the first one look like?

How is this thing NOT a big deal?

Meditate some more on the thing. Allow some insights to reveal themselves to you about it, without forcing them.

These are the truths you are looking for, and the truth is better than emotional guesswork.

The raw truth will also show you what is worth doing. What matters to you; what will help you grow by doing it; what is not worth your time.

If something doesn’t contribute to your growth and your long-term happiness, it is not worth doing.

2. Catch yourself reacting, and use it as an opportunity to win.

Reacting, and stirring up the energy of emotion and thought is the source of 95% of your problems.

I guarantee this because I have been an avid spectator of my journey and those of others, and this is almost always the reason for spiraling downwards, instead of building positive momentum.

When I say win, I mean to breathe rather than to react, and to allow the emotion or the boredom or the thought to fizzle out by itself.

Not to entertain ‘the issue.’ Not to get attached. Not to ruminate.

Learn to let go. We hear this a million times a day, but it is so crucial, so life-changing, that it needs to be drilled into us.

Become a ninja at letting go — guiding yourself again and again to the path of least resistance, which is to accept and move on.

Being non-reactive does not mean passive. It does not mean to deny reality. It isn’t being without emotion.

It means that you understand darkness, pain, and frustration will always be there. But rather than feeding it, you let it fall aside.

This practice will improve your life more than any other change you can make.

I still suck at this. It is a work in progress.

With fewer stress chemicals swirling around, you are free to do and experience what you want to do; what matters to you.

Crucially, you redirect the energy you previously reserved for resisting, to being engaged with joy.

Life isn’t so hard when you stop resisting it.

Facebook Local – No More FOMO!

Original Article on DigitalTrends
With Facebook Local, you’ll never have that fear of missing out
By Brenda Stolyar — Posted on November 12, 2017 12:00 pm

No more FOMO – Fear Of Missing Out!

Facebook is rebranding its standalone Events app as “Facebook Local”. Launching in the U.S. today on iOS and Android, Facebook Local combines events and permanent places to a single search engine powered by Facebook’s 70 million business pages plus reviews and friends’ checkins.

Facebook’s hype has died down throughout the years, but it still keeps users coming back for more when it comes to staying connected with one another. But even though the social media platform has been around for over a decade, there are still new features rolling out and layouts undergoing redesign. This week, we tried out Facebook’s newly revamped stand-alone app Local.

Facebook Local may look familiar to you if you’ve ever used Facebook’s Events app. The company took that already existing app, completely updated it with new features, and Local was born. It’s also already available for download on both Android and iOS.

We live in a world where everything can be made digital, including our invitations for the latest events. Having a birthday party? Make a Facebook event. Playing a show with your band? Make a Facebook event. For those with packed schedules, Facebook will even remind you of the event on the day of. Gone are the days of private and hand-written RSVPs, as now all you need to do is click a button and the entire group will know who’s attending and who’s skipping out.

With Facebook Local, you can discover public events without having to wait for the invite to be sent to you. The best part is, they’re all around wherever you’re currently located. The app also connects to your Facebook account, so you can easily see your notifications when it comes to the more private events you’ve been invited to.

The interface is simple to use, with sections for restaurants, cafes, drinks, attractions, and more. You can also check out specific events your Facebook friends are planning on attending, or ones nearby. At the top is a search bar, if you’d like to type in a specific place and location.

Similar to Instagram, Facebook Local looks aesthetically pleasing. Using the photos associated with the event page, you’re able to scroll through and get a more visual idea of the event aside from the information written out.

My favorite part of the app is that there are also ratings for all the locations listed, in addition to photos and a brief summary of the reviews. Rather than having to read through different reviews, Facebook Local quickly gives you all of the information you need at first glance. You can also “like” a particular place you’ve been to by tapping on the thumbs-up icon in the right-hand corner.

If you’re unsure of what you’d like to do, you can view a map version of where you are. You can choose filters to rule out certain events, or go through all of the different options going on that day or night. Each event is pinned according to its location and when you tap on it, a window pops up with all the details. Tapping on the event itself will bring you to the Facebook event page without actually leaving the app.

To keep track of all the places you commit to, there’s a tab dedicated to your calendar. When you confirm that you’re going via the invite, it’ll automatically show up in your calendar within the app. You can search for all the events you have coming up based on day or month, and you can also see events you’ve gone to in the past.

While using Facebook Local, I couldn’t help but be reminded of Snapchat’s latest Context Cards feature, which essentially provides you with the same information. But with Snapchat, I always feel like I have to do the work with its discover tool, which is why I don’t use it very often.

On the other hand, with Facebook Local, all the information is already provided as soon as you open the app. Simply scroll through the homepage and you’ll find tons of information available to you. Besides seeing events your friends are going to, you can also use the Guides section, which lays out local places to explore based on interests. Whether it’s food, games, or health and fitness, there’s a category to fit everyone’s needs.

Being in a place like New York City, it can feel a bit overwhelming with so much do to. At times, it’s tough to distinguish where to even start. But this app eases the anxiety by seamlessly mapping out all of your plans for you. Not only does it give you ideas on what you can possibly do, but it connects you with what others around you are doing.

I can also imagine it to be especially useful for when you’re visiting another town. It takes out the guess-work by providing you with enough information to actually feel like you’re a local.

More importantly, it will definitely take away that feeling of FOMO (fear of missing out) regardless of where you are.

And –

Prepare for a Post-Autoplay World

 Source Article
‘We’re cleaning up the mess’: Publishers prepare for a post-autoplay world
OCTOBER 20, 2017 by Lucia Moses

 
Autoplay has become synonymous with publishers putting monetization ahead of user experience. The leading browsers, Google Chrome and Apple’s Safari are taking steps to block videos that play automatically with sound on. Publishers will have to post videos that people actually want to watch by choosing to start them.Publishers will insist their actions are ongoing and not in reaction to anything Google and its ilk are doing, but many have become more nuanced about their autoplay video usage.Time Inc. has taken steps in the past year to more clearly label click-to-play videos on its sites including Real Simple and Travel + Leisure, with markers like play button icons or the word “watch.” With click-to-play videos, the publisher also has been testing GIFs that give the user a preview of the video itself before deciding whether to click.

Advertisers are requiring these steps, and users want them, too, said Patty Hirsch, svp of digital at Time Inc. “We don’t want to alienate our users,” she said. “In general, especially with the shift to mobile, optimizing the experience for users is probably one of the foremost things we can do.”

The Washington Post has a team that can adapt advertisers’ ads to different screens and formats, such as sound-off or close-captioned in the case of video ads, and it has been experimenting to find the right balance between the ad and the user, whether it’s sound-off autoplay with captions, still images or text, said Jarrod Dicker, vp of commercial product and innovation at the Post.

“Now you’re seeing autoplay conversations where the assumption is that autoplay is a bad user experience,” Dicker said. “Autoplay sound on, where a lot of users are on mobile devices and don’t have their volume on, is oftentimes forcing through an experience that doesn’t best benefit the user. We’ve had a lot of success with autoplay volume off with close captioning. A lot of brands have leveraged it because it is a great experience with readers. It’s in line, and it’s not invasive.”

Google Chrome, the dominant browser, said its forthcoming version will permit autoplay video if there’s no sound or if the user has indicated an interest in the media site, based on behavior such as having frequently watched video on the site.

Still, autoplay, sound off or not, is falling out of favor with the ad market.

Digiday Research: Marketers lack confidence in their data-driven approaches

Advertisers are now paying ad rates for user-initiated video that  are two to three times higher than autoplay video, and the fill rate is about twice as high, said Brian Rifkin, co-founder of JW Player.

“Intent to watch is the buzzword of 2018,” said Rifkin. “That’s where the ad demand is. Autoplay sound off will continue, but the real growth will move to intent to watch. The rates people will play for click to play will continue to go up. Publishers are starting to see that, and you’re starting to see the trade desks saying, ‘That’s what I want.’”

Advertisers will welcome Google’s move against sound-on autoplay because when people initiate the sound themselves, it indicates intent, said Alex Stone, vp of digital investment at Horizon Media. Over time, he said, pricing will change to reflect this shift, with agencies paying more for video where the user initiated the sound and watched the video to the end, for example.

“We’re cleaning up some of the mess we’ve made, and some of it is through innovation,” he said. “With digital, it’s try quickly and fail quickly. Sometimes we’re trying in a live environment and sometimes the user experience suffers, and they’re trying to claw back on that.”

The shift to intent raises the bar for publishers. There will be more pressure to make sure their video is high quality in the first place and relevant to the story it’s paired with. Publishers will need to make sure that if the video player is set to play automatically, it reverts to click-to-play mode. If videos are going to be user-initiated, they’ll need a compelling image to get people to click.

“Today, you see someone who wrote an article about Trump signing some executive order and they don’t have a video of Trump doing that, so they find a video of Trump doing something a few days ago,” said Mike Green, vp at Brightcove. “That’s the game they’re playing to increase video on their site. If everything is click-to-play, it’ll be clear that video has nothing to do with the article.”

Tips to Carve a Niche for Yourself

Original article link
Posted on January 19, 2017 Rod Watson

A freelancer is a person who works on a contract basis for various companies, as opposed to those who work for a single company full time. They are self-employed and have the ability to select and choose their tasks and companies they would like to work with.

Freelancers are not considered to be an employee, they have the freedom to work for other employers and allowed to do their tasks in their own way. They have the ability to submit their work to different places. They may work part time or full time.

The common fields of freelancing are journalism and other forms of writing, computer programming, graphic design, consulting, music, photography, video editing, event planning, publishing, copy editing, proof reading, website development and other creative services.

Whether you want to start your freelancing career or are seeking to take it to the next level, branding yourself is absolutely important to get noticed and stand out from the crowd. Here are some ways to brand yourself as a freelancer and enjoy the freedom and financial benefits that comes with it.

Get social:

To be the best freelancer in the market today, you’ll need to create an online presence, and social media is the best option to create awareness. Make sure to create a professional Facebook page, as well as a Twitter account for your freelancing business. Try to polish up your LinkedIn profile, also to give it a freelancer focused look.

Build an amazing portfolio:

To get more freelancer clients, you’ll need to build an outstanding portfolio to showcase your skills and experience on any project work you have done as a freelancer. Also, make sure to put the samples of your current work on it, so that clients can decide what you can do for them.

Set up your website:

When it comes to getting potential leads, you can find them anywhere in the world. If you want to secure them as future clients, you’ll need to show them samples of your work. For this, you should have a website that highlights your skills and services. If you are on a budget, various CMS are available that can help you build your website.

Find your referrals:

To brand yourself and get more potential clients, you need to find your referrals and recommendations from former clients you have worked with. Encourage them to write testimonials for your website, a recommendation on your LinkedIn profile or Like your Facebook page. These referrals will help prove that your are an expert in your field.

By following these above tips, you can brand yourself as a freelancer and enjoy the perks, freedom and financial benefits that comes with it.

Profitable Hashtags

Learn how to use hashtags on Social Media to achieve balanced results.

Profitable or Popular? Make Hashtags Work for You.

Image credit: Fanatic Studio | Getty Images
Most businesses focus on either profit or popularity when using social media marketing. Either they are focused on getting lots of followers and tons of engagements, or they are knee-deep in direct response data, split testing and data mining to achieve more sales. But just as Reese’s Peanut Butter Cups were born out of an indecisive, Why not have both? attitude, you need to find a balance as you build your tribe. In other words…Related: 3 Ways to Leverage Hashtags to Enhance Your Brand

You can have both.

I only had 360 followers when I started writing Ultimate Guide to Instagram for Business. I had a little engagement, but I certainly wasn’t making any money with my account. Over the course of three months, spending no money on advertisements on the platform, I grew the account to more than 6,000 followers. Now, I have new email subscribers who fit my perfect prospect profile coming in organically nearly every day. Our results have brought real list growth and profits, with a total of 1,052 downloads in the last 90 days alone. The average value per Instagram opt-in is $44.60.

A cornerstone requirement of success on Instagram is to grow account followers. I did a lot of testing to see what works and what fails miserably. Ultimately, I found hashtags are the most effective way to grow your account. When it comes to using Instagram for business, it would be foolish not to use hashtags. According to Simply Measured, using even a single hashtag increases post engagement by 12.6 percent. Hashtags are an effective way to drive organic traffic to your content.

Related: 10 Secrets to Instagram Millions, According to Abigail Ratchford

Make the tags work for you.

The most popular hashtags are general words like #love and #summer. However, these really don’t do anything to drive engaged, quality traffic since they are not specific and usually only attract numbers instead of potential followers. The more specific you can get, while still employing a frequently used hashtag, the more successfully you will attract an engaged and on-point audience.

So how do you find the right hashtags to use? Start by reviewing 20 of the most popular brands or companies in your niche, and check out the hashtags they are using. For example, I searched #entrepreneur for my niche to see associated hashtags. Make a list of these hashtags and start to test them on your posts. You will quickly determine which ones work, which ones don’t, and which ones vary. Remember: the more specific, the better.

The list I use for my posts is:

#work #success #working #grind #founder #startup #money #magazine #moneymaker #startuplife #successful #passion #inspiredaily #hardwork #hardworkpaysoff #desire #motivation #motivational #lifestyle #happiness #entrepreneur #entrepreneurs #entrepreneurship #entrepreneurlife #business #businessman #quoteoftheday #businessowner #businesswoman

I then went through each account and made a master list of most-used hashtags and started to test different combinations on my posts. A few garnered many more followers and likes, while others didn’t seem to make a difference. Keep track of yours while you are testing!

My final list was:

#work #success #working #grind #founder #startup #money #magazine #moneymaker #startuplife #successful #passion #inspiredaily #hardwork #hardworkpaysoff #desire #motivation #motivational #lifestyle #happiness #entrepreneur #entrepreneurs #entrepreneurship #entrepreneurlife #business #businessman #quoteoftheday #businessowner #businesswoman

Caption Lifehack

It is super frustrating to type all of these hashtags each time you post on your mobile device — don’t do it! Instead, create an Instagram post signature and save it in an online list keeper — like Apple or Google Notes or Evernote. Plus, you can type out the hashtags on your desktop. This way, you only need to copy and paste. That is my jam. The most hashtags you are allowed to use is 30. If you use more, Instagram will delete your comment. Start slowly and as you find hashtags that work, build on them.

Related: Your Hashtag and Your Brand Go Hand in Hand

Beyond growing followers.

Besides using hashtags to grow followers, categorizing content using the # symbol is a powerful marketing tool. Include among your list of hashtags a signature one that is just yours as reinforcement for your brand. For example, when I launched my last book, No B.S. Guide to Direct Response Social Media Marketing with Dan Kennedy, we used the hashtag phrase #NoBSsm and readers posted pictures with their book using that hashtag. Whether used to grow followers, launch a contest or build your brand, hashtags remain one of the most powerful tools of the Instagram network. Leverage them to grow your following and online authority.

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10 Secrets to Going Viral on Social Media

 Focus on creating content that is timely and that generates engagement.

10 Secrets to Going Viral on Social Media

Image credit: Jacob Ammentorp Lund | Getty Images
Your audience is on social media. According to a recent PEW study, nearly 70 percent of people living in the United States use at least one social media network. Over 2.5 billion people (a number that is growing rapidly) are on social networks worldwide.If you’re an entrepreneur in this digital era, you need to be on social media. Creating a viral marketing campaign is a great way to create brand awareness using the power of social media.

Think of virality as an exponential curve. If two people directly related to the brand share a piece of content, and if that number doubles 30 times, it means that over a billion people will have shared the content.

Viral marketing is a powerful tool for businesses. It’s how organizations like Facebook and Lyft (among many others) quickly acquired new customers. You can create a viral social media campaign by following the viral-marketing principles practiced by some of the world’s best brands.

1. Master the target audience.

In order to create viral content, you must first understand your target audience. Viral content is only effective if it speaks to people so convincingly that they are eager to share the content.

Social media marketers should start a viral campaign by creating at least one marketing persona. A persona is a representation of the target customer that includes demographic and psychographic information, as well as information related to social media behavior and content preferences.

Build a marketing persona by speaking with real and potential customers to understand what is important to them as they consider a purchase and share content online. Armed with this information, it will be considerably easier for you and your team to create content that users are likely to share online.

Related: 10 Ways to Learn About Your Target Audience

2. Select the appropriate social media platform.

Every social media platform is different. Before creating content, choose a platform on which to specialize. Instagram, Twitter, LinkedIn and Facebook are all good platforms on which to start a viral marketing campaign; however, the content you create will differ depending on the platform you choose.

If you choose to create content for Instagram, for example, a series of Instagram Stories or an image with a compelling caption can spark viral shares online. However, content that will perform well on LinkedIn is usually created from a Pulse article or from a thoughtful LinkedIn update.

The platform you choose should be informed by the information gleaned from your work creating a marketing persona.

Related: How to Choose the Best Social Media Platform for Your Business

3. Create content with high engagement.

Most social media platforms use an algorithm that ranks content based on the likelihood that the user will engage. Content that is expected to engage followers is usually ranked at the top of the page, and content that is expected to be less engaging is ranked toward the bottom.

Content that creates engagement is rewarded by being amplified to other users; content that does not create engagement is buried. Viral marketers should focus on creating content that has high engagement, since it will have greater reach and is thus more likely to be re-shared.

Related: 7 Ways to Improve Online Engagement With Visual Content

4. Time content for maximum reach.

To ensure that content performs as well as possible, time its release so that it will receive maximum visibility. Ideal timing will depend on the habits and preferences of your target audience, and on the social media platform you are using.

As noted above, social media platforms use algorithms that rank content based on the probability of user engagement. Timeliness plays a key role in that equation as well, which means that releasing content at just the right time can positively impact performance.

Related: 10 Laws of Social Media Marketing

5. Boost visibility with advertising.

While not impossible, it can be difficult for a small organization to create viral content. Investing in paid ads on social networks can boost the visibility of a campaign. Consider creating ads that are targeted to a group of influential users. If these users re-share the ad, the ad will be broadcast to a wider audience in an efficient and cost-effective way.

Related: The 4 Essentials to Building Your Brand on Social Media

6. Partner with a social media influencer.

Of the marketers who employ an influencer marketing strategy, nearly 95 percent believe that the strategy is effective. Social media influencers have the ability to provide brands with improved reach, and can add fuel to a viral marketing campaign.

Related: 9 Top Social Media Influencers Marketers Need to Follow

7. Measure performance to create better campaigns in the future.

Marketers in today’s digital environment must use a social media analytics tool to measure performance, and to understand what is and is not working. It may take a few tries to create a viral marketing campaign. If you need to make adjustments or alter course, the metrics can help guide the changes in strategy.

Related: The Most Important Marketing Metric You’re Not Measuring

8. Provide a clear call to action.

Don’t let social media engagement go to waste. Make it clear what those interested in the brand should do next, in addition to simply liking or re-sharing a piece of content. Brands like Facebook and Lyft didn’t just grow by creating brand awareness through social media; they encouraged members of the target audience to take a specific action.

In most cases, encouraging the target audience to sign up for a free trial or to make a discounted purchase are effective ways to use the power of viral marketing to grow customers.

Related: 3 Critical Principles of Effective Calls to Action

9. Generate media attention.

If a viral marketing campaign really takes off, endeavor to amplify the message of the brand via various media outlets. When it is clear that the brand is doing something newsworthy, news organizations will be eager to provide brands with attention.

A great way to prove newsworthiness is to show media outlets that thousands or millions of people have responded positively to your brand’s campaign. When contacting a news organization, be sure to prepare a press release that contains all the relevant figures, as well as contact information.

Related: 5 Ways to Get Media Coverage as a Startup

10. Share novel content.

Original, unusual content is more likely to get engagement than content that is reminiscent of campaigns from other companies. Great content is remembered, like Apple’s 1984 Super Bowl ad, or the ALS Association’s ice-bucket challenge. Content that is derivative of previous campaigns will be ignored, and may even receive negative press attention.

Related: 6 Viral-Marketing Lessons to Learn From the Ice Bucket Challenge

Conclusion

Creating a viral marketing campaign that is productive can be challenging. First and foremost, it is important to create content that speaks to the target audience in a unique way. Marketers should use a social media analytics platform to measure performance, and should focus on creating content that is timely and that generates engagement.

Social Media Marketing Strategy, Social Media Marketing Courses, Social Media Marketing Tips

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How to Use Twitter Banter to Gain Clout

Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.

How Brands Use Twitter Banter to Gain Clout

Image credit: Bloomberg | Getty Images
Original Article from Entrepreneur.com
Twitter remains a powerful force, despite the rising popularity and appeal of social-media platforms such as Snapchat and Instagram. (Just look at how President Donald Trump keeps the world on edge with every tweet he sends.) Of all the major social media platforms, Twitter may be the one that most effectively conveys the wit and personality of an individual or a brand.With just 140 characters — for now — Twitter forces users to be concise and impactful. Furthermore, with new information being reported every second on all topics, users must be quick to respond before their thoughts become irrelevant.

A number of personal and business brands have really taken advantage of what Twitter has to offer. It’s the place for quick retorts. Playful banter. Witty remarks. Viral memes. If a brand responds in a clever manner, it quickly can gain clout, popularity and respect. On the other hand, brands that respond with corny or inappropriate tweets can face unwanted attention and public vitriol.

Related: Should Your Brand Throw a Twitter Party?

Here are a few examples of brands that have used Twitter to achieve positive results — along with some tips on how you can apply these successful strategies.

Wendy’s clapback.

It’s common for Twitter users to dish out harsh and unwarranted critique of brands without suffering any consequences. Many brands simply ignore these comments. However, brands that do dare to respond can gain the respect of followers and attract new fans. Wendy’s has taken this approach a few times while managing to avoid an offensive or disrespectful tone.

When one Twitter user compared Wendy’s to a fast-food competitor, Wendy’s response yielded more than 13,000 retweets and 24,000 likes.

Wendy’s Takedown

This one below is a bit more harmless. A Twitter user asked a genuine question: Why are Wendy’s burgers square? The response garnered a lot of online attention.

Wendy’s cut corners tweet

Related: What I Learned From My First Twitter Chat

Merriam-Webster

Merriam-Webster has done an incredible job of using Twitter to build its brand. Its social-media manager is very quick to give precise definitions of words that have been incorrectly used. The brand tends to use events of national importance to make a point and take a stand.

After the United Airlines fiasco — one of the most-discussed events on social media — Merriam-Webster attained more than 40,000 retweets and 65,000 likes with its definition of “volunteer.” The company’s account did a masterful job of highlighting the issue within the confines of its own brand.

Merriam-Webster volunteer tweet

Twitter lost it when Trump used the word “covfefe” in the midst of one his Twitter rants against the media. Although it clearly was a typo (whose meaning remains unclear), “covfefe” became a bit of a rallying cry for those who saw Trump as mentally unfit for his office. Merriam-Webster again capitalized, with a retort that garnered more than 97,000 retweets and over 225,000 likes.

Covfefe Tweet

Black Girls Code

Too many brands and individuals take neutral positions on important matters simply to avoid controversy or even hatred from any particular side of a debate. Black Girls Code, which many startup entrepreneurs and venture capitalists support as a way to increase diversity in tech, has begun establishing its reputation as a trustworthy organization — particularly in Silicon Valley.

In the wake of backlash over Uber’s treatment of women, the company has made an effort to show the public how it’s working to change its culture. Nonetheless, Black Girls Code turned down a $125,000 Uber donation. Leadership at Black Girls Code believed the offer was more of a public-relations play than a genuine offer to build up the organization. Black Girls Code’s founder told her story via Twitter, and her group’s hard stance inspired many to open up their own checkbooks.

@Shaig Tweet

Make Twitter work for you.

What can you learn from businesses and other organizations that have successfully gained traction from Twitter banter?

  • Stay on message. If you’re going to respond to trolls, stay within the confines of your own brand where it makes sense.
  • Be aware. Be aware of trending topics, what’s going on in the world and what everyone is talking about. That’s the only way to have a timely response that keeps your brand relevant.
  • Take a stand. Don’t be afraid to pick a side, if it’s the right one for your brand or culture.
  • Have fun and be honest. Twitter is a conversation, and by nature, banter is a light back-and-forth. But if you misstep or make a mistake, own up to it.
  • Don’t be offensive or ignorant. Brands often try too hard to appeal to a particular demographic. You’ll fail if you’re not culturally cognizant of your target audience’s do’s and don’ts.

Twitter Marketing Tips, Twitter Marketing Strategies, Twitter Marketing Campaign

Using Facebook Ads to Retarget Your Instagram Audience

3 Ways to Retarget Your Instagram Audience with Facebook Ads

Facebook Retargeting Ads, Facebook Retargeting Pixel, Facebook Retargeting Audiences, Facebook Retargeting Instagram