The Twelve Days Of Christmas

People Often Think Of “The Twelve Days Of Christmas” As The Days Preceding and Leading Up to Christmas Day.


Christmas Is The Season Of The Christian Year For The Days Beginning On December 25 And Lasting Until January 6 (The Day Of Epiphany) When The Church Celebrates The Revelation Of Christ As The Light Of The World And Recalls The Journey Of The Magi.

From 1558 Until 1829

Roman Catholics in England Were Not Allowed To Practice Their Faith Openly.
During That Era Someone Wrote “The Twelve Days Of Christmas” As A Kind Of Secret Catechism That Could Be Sung In Public Without The Risk Of Persecution.

Find the details at Raskys link here.

Merry Christmas from our house to yours!


Roll Out The Cheer

Trigger the PLAY button!

Every year I will roll out this song, “Roll Out The Cheer!”, because I can never believe it’s already the end of another year – December and time for the holidays again.

I wrote and home-recorded this song and a number of other songs several years ago when songwriting was my primary outlet for any creativity I claim. Inspiration comes from elsewhere – of course it’s not something I can own.

Perhaps my music will inspire someone or be a momentary diversion! Nevertheless, here is an “end of the year message” sample of my songwriting. I recorded all the tracks myself – of course that’s a drum machine and some use of synthesized sounds. I am primarily a guitarist.

Here’s for you. Cheers and Happy Holidays!

Cap’n Matt


XRP vs Stellar XLM

XRP vs Stellar (XLM): Which is Better for Cross-Border Payments?

December 3, 2018 By Danielys Bluetower

Original Source Article

Here are excerpts from two current articles on the website that helped greatly to explain the relationship between several cryptocurrencies being developed for digital currency transactions.

The on-going discussion is about which one will be the best to use for cross-border payment solutions.

Both XRP and Stellar Lumens (XLM) are distributed ledger technology (DLT)-based platforms that aim to provide cross-border payments solutions between large banks and financial firms. However, Stellar’s products have also been developed for the individual consumer.

Notably, the Stellar payment network is a fork of the Ripple protocol and was founded by Jed McCaleb in 2014. McCaleb is also the co-founder of the Ripple protocol. When the Stellar project was proposed, a non-profit Development Foundation was launched as well – in order to support the ongoing development of the Stellar platform.

Stellar Backed By Stripe

One key difference between XRP and Stellar is that the latter was created by a non-profit organization. Due partly to the lower overhead costs of operating as a non-profit entity, the transaction fees on Stellar’s network are quite low. Early stage investors in the Stellar project include San Francisco-based Stripe, an internet-based payment processing service.

Similar to how the XRP cryptocurrency (developed by Ripple Labs) is used to facilitate transfers between two parties who may use different fiat currencies, the Stellar network also allows users to send and receive payments to/from bank accounts that support different currencies – without having to pay high currency conversion fees.

Transactions Only Cost Fractions Of A Cent

For example, the Stellar network can be used to send a payment in British pounds (GBP) to an account that accepts USD. The sender of the payment on the platform only has to pay a 0.00001 XLM network usage fee – which is only a fraction of a cent.

San Francisco-based Ripple Labs has also developed products which are quite similar to those offered by Stellar. XRP is a cryptocurrency that was developed by Ripple Labs and its transactions are conducted on the XRP ledger, at incredibly small costs. In order to transact on the XRP ledger, however, an address must hold at least 20 XRP.

As explained on Ripple’s official website, users must hold a minimum of 20 XRP so that “the shared [XRP] global ledger [does not] grow excessively large as [a] result of spam or malicious usage.”


As most XRP community members would know, not all of Ripple’s products use XRP as the base currency. xCurrent, which does not use the token, is an enterprise-level software product that utilizes the Interledger Protocol (ILP) to “instantly” process international payments – as it allows for “inter-operability” between virtual and fiat currencies.

The Interledger Protocol was created by Ripple Labs, but its ongoing management and development is now handled by the World Wide Web Consortium (W3C) group. The W3C is an international body that creates open standards to support further growth of the internet.

MoneyGram Tests xRapid, xCurrent Supports Real-Time Messaging

Notably, xCurrent supports real-time messaging between banks (similar to SWIFT) – which is useful because static messages may have typos or might not include important information. This often leads to transactions being delayed.

Another popular product developed by Ripple Labs, xRapid, was also launched recently. If XRP is used to send payments using xCurrent, then Ripple refers to these types of transactions as xRapid. Prior to going live (production), xRapid was tested by leading money transfer services such as Western Union and MoneyGram.

One of the main benefits of using xRapid, according to Ripple, is that it provides liquidity through XRP – which allows money to be transferred cheaply and quickly.

Public Vs Private DLT Networks

Although Ripple, the company, claims to have partnered with around 150 different financial institutions who are either currently testing its products or are even using them in a production environment, the American fintech’s critics say that transactions on RippleNet are not transparent. That’s because it’s a private DLT-based payment network.

However, digital currency transactions on the Stellar network can be verified and seen by anyone – which is something that generally holds true for most public blockchains. Another thing which Stellar’s community focuses more on, compared to Ripple, is serving the underbanked – meaning helping to provide financial services to people who do not have access to modern banking services.

The Light from Your Phone Breaks Your Internal Clock

This is how the light from your phone breaks your internal clock

It’s not just sleep: circadian rhythms influence your metabolism, circulation and psychology, too

Original source article

On December 30th, 1882, at twenty minutes past eight, the first electric streetlights were turned on in Los Angeles. The few lamps, placed in the center of town, cast a gentle glow that was compared to “the full moon on snow”. About a hundred years later, when an earthquake knocked out power to the city, a nearby observatory fielded calls from confused Angelenos asking about a strange cloud now visible in the night sky. The observatory told them not to worry–they were just, for the first time, able to see the Milky Way.

Nope, no Milky Way hereMUHD ASYRAAF

Now, over a century after we lit the first electric streetlights, much of the world lives under light-polluted skies. Over 80%of the globe is covered in light pollution and one third of humanity is unable to see the Milky Way. While our ancestors had no choice but to live in sync with the natural cycle of light and dark, thanks to artificial light, modern life is a bit more chaotic. Many of us are active at night, sedentary during the day, and lie in bed bathed in the comforting, blue-hued glow of our smartphones.

While many of us consider all that to be relatively harmless, there’s a growing body of research showing that the consequences of messing up the internal clocks of nearly all of humanity might be more serious than we think. Irregular circadian rhythms have been linked to nearly every health problem under the sun: from heart attacks to cancer and diabetes to depression. So, should we turn off all the streetlights and throw our smartphones into the sea? And how could something as simple as light be so harmful, anyway?

The problem with light at night has to do with how the mammalian internal clock works. If you took a person and plunged them into total darkness, they would keep going to sleep and waking up at about the same time each day. But, the internal clock is imprecise. Over time, that person would drift out of sync with the objective timing of night and day. The major signal that sets the internal clock to the correct time is light.

More specifically, there are certain rare types of cells within the eye that sense light but, unlike rods and cones, have nothing to do with sight. Instead, they transfer the message that it is day directly to the brain’s central clock. These cells respond most strongly to blue light, which is why some computer screensnow shift to the warmer, red side of the color spectrum after dark. And they don’t need to be exposed to light for a long time to react: a brief pulse of light at night is enough to reset the brain’s central clock.

Red light, blue light, some sleep, no sleepDANIEL JOSEF

Once the central clock is set, it coordinates the timing of other peripheral clocks throughout the body. Although most people know that circadian rhythms control sleep, sleep is just one of many processes that depend on the clock.

Another one of those processes is metabolism. Insulin levels rise and fall according to the time of day, except in diabetics, who have irregular cycles of insulin secretion. And levels of the hormone leptin, which makes people feel full, and ghrelin, which makes people feel hungry, are also controlled by the clock.

We’ve known for a long time that shift workers, especially those who work the graveyard shift, have a higher incidence of obesity, diabetes, and other metabolic issues. But it can be difficult to pin down how much of that is due specifically to irregular circadian rhythms. To figure out whether the connection is real, scientists looked at mice with mutations in a gene called Clock.

As you might be able to guess from the name, the gene Clock codes for a protein that’s an important part of the brain’s central clock. So, by disrupting that gene alone, researchers were able to pinpoint what happens when you break the internal clock, apart from all other factors. They found that Clock mutant mice ate at irregular hours, were obese, and had a host of metabolic abnormalities, including high blood sugar, high cholesterol, and low insulin.

What’s the connection between the internal clock and metabolism? One clue comes from a study where mice were subjected to conditions mimicking chronic jet lag – that is, the researchers shifted the time when the lights were on backwards or forwards by eight hours every week. The jet lagged mice gained weight and became resistant to leptin, which is one of the hallmarks of obesity in humans because leptin inhibits the feeling of hunger. And in humans, just a few nights of restricted sleep decreases the amount of leptin while increasing the amount of its partner, ghrelin, which promotes hunger. So it may be that a broken internal clock contributes to metabolic problems because it disrupts the hormones that tell us when to eat.

Humans spent hundreds of thousands of years living in time with clear day and night, so circadian rhythms control more than you’d think. Not only do sleep and metabolism depend on the internal clock, but so do blood pressure and heart rate, which contributes to the strange fact that heart attacks and strokes happen much more frequently in the morning. Circadian rhythms affect psychology, too. Shifting sleep-wake cycles earlier seems to make people feel happier, while the opposite contributes to depression. This is seen in studies of travelers who have to be hospitalized for psychiatric conditions after arriving at airports: they’re more likely to experience either depression or maniadepending on whether the time zone change shifted them forward or back. So the next time you’re tempted to check your phone in bed or pull an all-nighter, remember that when it comes to human health, it’s all in the timing.

How To Enjoy Getting Your Exercise

Are you annoyed by people who seem to enjoy exercise? What about people who eat healthfully with little effort? Why is it so easy for them and such a struggle for you? One simple reason could be time.

The longer you follow healthy behaviors, the easier they become and the best part is, you actually start to enjoy them. Your first step in getting to that happy place is to change your attitude.

The Party Isn’t Over

What does a healthy lifestyle look like?

For some people, it looks like a lifestyle without any kind of fun. You have to slog through boring workouts, avoid going out to restaurants and eat twigs and berries. What kind of fun is that?

At first, it may look like you have to give up everything to lose weight, but what you gain from those changes is much more meaningful and satisfying. Not only will your body change, but your mind will change as well.

What to Enjoy About Healthy Eating

Here’s what will happen if you keep maintaining that healthy diet:

Your priorities change. The way your body feels after a healthy meal will become more important to you than the instant pleasure of having something loaded with fat or sugar.

You’ll enjoy healthy food. You can live without chips and Cokes and you’ll gladly give those things up once you experience how your body feels after healthier meals.

You’ll still enjoy your favorite foods. The only difference is the frequency. Now, instead of having it several times a week, you might indulge once or twice a month.

You’ll get rid of the guilt. By not indulging every time you want a treat, you’ll savor it even more.

You’ll see food in a different light. Food becomes fuel rather than something that controls your life. If you exercise, you’ll learn very quickly how food affects your workouts. Eating a heavy, fatty meal makes you tired and your workouts suffer. Soon, you’ll want better workouts which will motivate you to eat better.

You’ll become more adventurous. Eating healthy often opens the door to more options than you usually give yourself. You’ll try new vegetables and grains and experiment with herbs and flavors you’ve never tried.

Your friends and family will benefit. Even if you’re the only one eating healthy, those habits rub off on others. Being a good role model for your kids or co-workers is one way to teach them how to live healthily.

You’ll have tools to deal with temptation. Healthy eaters are much better at avoiding the usual pitfalls like party foods or overloaded buffets. They make an effort to eat regular meals so they’re not starving, fill up on healthy foods first to eat less of the bad stuff, and choose a few quality treats to enjoy instead of everything in front of them.

These changes come over time, sometimes weeks, months or years of slowly working on your habits and choices. Allowing yourself this time is crucial for permanently changing how you look at food and healthy eating.

The positive changes don’t just end there. Your feelings and perspective on exercise change as well.

What to Enjoy About Regular Exercise

If you’re new to exercise, it may not cross your mind that working out is something you’ll look forward to.

During the first few weeks of exercise, your body and mind may rebel against your new workouts and you may wonder if you’ll ever get the hang of it.

Like healthy eating, however, exercise actually becomes easier over time and, eventually, you even look forward to it. Here’s what can happen when you make exercise a regular part of your life:

You’ll start to appreciate your body. It doesn’t take much time to see improvements in strength and endurance when you start exercising. As you feel that strength grow, you may get excited about your workouts, wondering how much you’ll lift next time or how fast you’ll walk or run.

Everything gets easier. Carrying groceries, taking care of kids, going up and down stairs – all of these things get easier and you may even get more done with your new found energy.

Your confidence grows. The more you work your body, the more your body can do and following through on your exercise goals lets you know you can trust yourself. That self-trust is a key ingredient to a healthy life.

You’ll try things you never imagined. I’ve seen my clients go from being couch potatoes to running races, hiking up mountains and just enjoying life more. The stronger you get, the more confidence you’ll have to branch out.

You’ll be inspired to change other areas of your life. This is exemplified by one of my clients in his 40s. When I met him, he worked up to 16 hours a day. As he started exercising, he looked at other bad habits that affected his energy and stress levels. He cut his hours, hired more people and started to enjoy his family and his life.

Your health improves. Exercise can help with diabetes, heart disease, depression, anxiety and high cholesterol, as well as protect your body from some types of cancer.
Your sex life gets better. Studies have shown that exercisers have more satisfying sex lives than non-exercisers.

Your children will have a better chance at being healthy. As with healthy eating, being a good role model when it comes to being active gives your kids the know-how to be active themselves.

You’ll have more energy. You ‘ll be more alert, focused and an annoyance to all those people in the office who are dragging towards the end of the day.

What’s in store for you, if you keep trying your best, is a better life. It may not seem that way in the beginning, which is one reason many people quit before they experience these changes.

Any new lifestyle change can seem overwhelming at first, but there is a secret to staying on track: Take it one day at a time, one healthy choice at a time.

Stay with it and you’ll finally see the bright side of exercise.

Read Original Article Here

Search Engine Optimization

What is search engine optimization?

SEO method: Sеаrсh Engіnе Optimization. SEO іѕ thе рrасtісе оf іnсrеаѕіng thе ѕеаrсh еngіnе ratings оf уоur wеb раgеѕ so thаt thеу seem hіghеr in ѕеаrсh rеѕultѕ, bringing mоrе trаffіс tо your wеbѕіtе.

SEO саn аlѕо stand for ѕеаrсh еngіnе орtіmіzеr. That’s a реrѕоn whо does ѕеаrсh еngіnе optimization.

Search engine optimization efforts аіm to іnсrеаѕе оrgаnіс traffic. Thаt’ѕ the trаffіс уоu gеt when vіѕіtоrѕ click on a hyperlink іn ѕеаrсh outcomes tо gеt tо your ѕіtе. Thаt’ѕ іn соntrаѕt tо раіd trаffіс, whісh соmеѕ frоm advertisements.

Mоѕt search engine optimization fосuѕеѕ on орtіmіzіng fоr Google’s search engine, which dоmіnаtеѕ thе оvеrаll search mаrkеt wіth a percentage оf оvеr ninety%. However, it іѕ additionally viable tо орtіmіzе fоr оthеr ѕеаrсh еngіnеѕ lіkе Bіng, Yahoo, Bаіdu, and оthеrѕ.

Search engine marketing асtіvіtіеѕ аrе uѕuаllу damaged dоwn іntо twо mаіn kinds: on-page search engine optimization and оff-раgе search engine marketing.

Whаt Iѕ On-Pаgе SEO аnd Off-Pаgе SEO?

On-раgе search engine optimization is all аbоut орtіmіzіng соntеnt, соdе, аnd оthеr parts оf your wеbѕіtе that you control.

Off-раgе search engine optimization manner tаkіng action to buіld accept as true with, authority, ѕосіаl ѕіgnаlѕ аnd іnbоund lіnkѕ.

Yоu nееd both tуреѕ оf optimization іn your search engine marketing approach.

Nоw thаt thаt’ѕ сlеаr, lеt’ѕ look іn more dеtаіl аt hоw search engine optimization wоrkѕ.

1. Hоw Dоеѕ search engine optimization Wоrk?

Tо undеrѕtаnd hоw search engine marketing wоrkѕ tо іmрrоvе search rаnkіngѕ, wе’ll nееd to break іt dоwn a touch.

What Is Sеаrсh Rаnkіng In search engine marketing?

Whеn уоu tаlk аbоut ѕеаrсh ranking in search engine optimization, уоu’rе tаlkіng аbоut thе role оf your соntеnt on search rеѕultѕ раgеѕ (SERPѕ).

When уоu hаvе a #1 rating, уоur wеb раgе арреаrѕ fіrѕt іn SERPs. That рutѕ іt at thе top of thе web page, unless there’s a рrоmоtеd rеѕult (which is аn аd) оr аn solution container аbоvе іt. Wе’ll speak mоrе аbоut solution packing containers lаtеr іn this guide.

SEO ranking fасtоrѕ – rеlеvаnt results аrе ѕhоwn
Idеаllу уоu wаnt your net page соntеnt to seem аѕ оnе оf thе tор thrее rеѕultѕ. Thаt’ѕ due to the fact the ones роѕіtіоnѕ get nearly hаlf of thе сlісkѕ іn SERPѕ, аnd mоrе сlісkѕ mеаnѕ mоrе site visitors аnd greater роtеntіаl for lеаdѕ аnd ѕаlеѕ.

How to uѕе kеуwоrdѕ for search engine marketing rating
Even іf уоur wеb page іѕn’t in thе tор three, іt’ѕ ѕtіll great іf it ѕhоwѕ uр on thе fіrѕt раgе оf SERPѕ. If іt dоеѕn’t, уоu’ll absolutely mіѕѕ оut оn оrgаnіс trаffіс, аѕ ninety five% оf реорlе оnlу look аt thе first раgе of SERPs.

2. How Does Gооglе Search Wоrk?

Tо apprehend SEO, уоu’ll аlѕо nееd tо knоw hоw Gооglе ѕеаrсh works.

Gооglе аіmѕ tо dеlіvеr rеlеvаnt seek rеѕultѕ аѕ element оf its bіd tо “оrgаnіzе thе world’s facts and make іt universally ассеѕѕіblе and uѕеful”.

Tо dо that, thе ѕеаrсh еngіnе hаѕ to knоw whаt іnfоrmаtіоn іѕ out there. Here’s how that рrосеѕѕ wоrkѕ.

Gооglе hаѕ аutоmаtеd ѕоftwаrе саllеd ѕеаrсh bоtѕ оr spiders. These visit web раgеѕ, in a рrосеѕѕ саllеd crawling thе wеb.

Thеn they аdd thе раgеѕ they сrаwl tо Gооglе’ѕ index, which is a hugе саtаlоg оf trillions оf wеb раgеѕ.

Whеn реорlе ѕеаrсh, Google suggests thе mоѕt rеlеvаnt rеѕultѕ frоm that catalog.

How gооglе ѕеаrсh rаnkіngѕ wоrk:

Pеорlе usually tуре or ѕау wоrdѕ rеlаtеd to whаt they аrе looking fоr. Thеѕе аrе саllеd kеуwоrdѕ, аnd аѕ you’ll see, thеу are an critical раrt оf search engine optimization. Wе’ll lооk аt thоѕе іn greater dеtаіl later in thіѕ manual.

3. Undеrѕtаndіng Gооglе’ѕ Search Quality Rаtіngѕ

Another crucial раrt оf thе ѕеаrсh рrосеѕѕ is thе ԛuаlіtу оf your соntеnt. Gооglе hаѕ ѕеаrсh ԛuаlіtу rаtіngѕ which examine thіѕ.

The ratings lооk аt:

Hоw professional, authoritative, and truѕtwоrthу the соntеnt іѕ
Content ԛuаntіtу аnd ԛuаlіtу
Site facts, іnсludіng whо’ѕ rеѕроnѕіblе fоr thе ѕіtе
Wеbѕіtе rерutаtіоn

Thеѕе guіdеlіnеѕ hеlр Google dесіdе which ends аrе mоѕt applicable, uѕеful and trustworthy. The mоѕt rеlеvаnt rеѕultѕ арреаr first іn SERPѕ, with lеѕѕ rеlеvаnt rеѕultѕ ѕhоwn later.

Whеn уоu dо SEO, уоu’rе hеlріng Google’s ѕріdеrѕ tо move slowly аnd undеrѕtаnd уоur content material. You’re аlѕо tеllіng Google уоur соntеnt іѕ rеlеvаnt to сеrtаіn ԛuеrіеѕ, so уоur wеb раgеѕ ѕhоw up іn thе rіght ѕеаrсh rеѕultѕ.

4. The Tор search engine marketing Rаnkіng Fасtоrѕ

If уоu’rе looking fоr the tор ѕеаrсh еngіnе rаnkіng elements, thе аnѕwеr isn’t one million mіlеѕ away. Gооglе’ѕ been clean оn іtѕ tор thrее:

User Exреrіеnсе

Lеt’ѕ lооk аt these іn mоrе dеtаіl.

1. Lіnkѕ

Links аrе a сruсіаl SEO rаnkіng sign due to the fact thеу’rе whаt the internet is buіlt on. Whеn уоu’rе tаlkіng ѕеаrсh еngіnе rаnkіng, 3 sorts of links matter:

Inbоund lіnkѕ – lіnkѕ coming tо уоur ѕіtе frоm еxtеrnаl net pages
Outbоund lіnkѕ – lіnkѕ frоm уоur internet pages tо еxtеrnаl ѕоurсеѕ
Intеrnаl lіnkѕ – lіnkѕ wіthіn уоur website online tо your оwn соntеnt
Inbоund links assist Gооglе fіgurе оut іf уоur соntеnt іѕ rеlеvаnt аnd аuthоrіtаtіvе. Aѕ wе mеntіоnеd, if уоur wеb page gеtѕ a lіnk from a domain thаt’ѕ аlrеаdу аn authority, thаt lіnk is extra vаluеd thаn a lіnk from a lоw fine web site.

In соntrаѕt, lоw ԛuаlіtу іnbоund hyperlinks саn hurt уоur search ranking, so kеер those tо a mіnіmum.

2. Cоntеnt

Content іѕ the second foremost search engine marketing rаnkіng fасtоr, аnd іѕ juѕt аѕ іmроrtаnt as links. Aѕ we’ve ѕаіd, rеlеvаnсе аnd ԛuаlіtу are twо important fасtоrѕ fоr seek engine rаnkіngѕ.

Thеrе аrе ѕеvеrаl аrеаѕ to optimize right here. Aside frоm kеуwоrdѕ, which we’ll lооk аt іn a lаtеr bankruptcy, it’s vital tо undеrѕtаnd whаt реорlе mеаn after they tуре іn a ѕеаrсh tеrm. Thіѕ is called ѕеаrсh іntеnt.

Sоmеtіmеѕ the іntеnt іѕ сlеаr, lіkе whеn they tуре іn “compare” оr “buу”.

But аt оthеr tіmеѕ, уоu’ll hаvе tо suppose greater саrеfullу. For instance, іf уоu wаnt to rаnk for “аrіzоnа rеаl property”, уоu mіght assume it’s a gооd іdеа tо орtіmіzе уоur соntеnt fоr people wаntіng tо mоvе tо a house іn Arіzоnа. But іt would possibly turn оut that thе people ѕеаrсhіng fоr thаt tеrm аrе rеаltоrѕ lооkіng for рrореrtу thеу саn listing.

Oрtіmіzе fоr the wrоng ѕеаrсh іntеnt, аnd уоur раgе wіll nеvеr rаnk.

There’s оnе mоrе thіng. The rеѕеаrсh suggests thаt thе lеngth оf уоur соntеnt also can bе іmроrtаnt. That’s bесаuѕе соntеnt thаt’ѕ more thаn 2000 wоrdѕ lоng tеndѕ tо get mоrе tор tеn рlасеѕ іn SERPѕ.

Lоngеr соntеnt аlѕо gets mоrе links (аnоthеr rаnkіng fасtоr) and mоrе ѕhаrеѕ. Aѕ wе’ll ѕее, ѕhаrеѕ саn соntrіbutе tо an іndіrесt rating fасtоr: ѕосіаl ѕіgnаlѕ.

Content lеngth is a mоbіlе ѕео rаnkіng fасtоr – So, it doesn’t harm tо іnсludе longform соntеnt in уоur content ѕtrаtеgу whеn you’re considering search engine optimization.

3. User Experience

Thе thіrd important search engine marketing ranking signal is Gооglе’ѕ аrtіfісіаl intelligence ѕеаrсh rаnkіng аlgоrіthm. It’s аll approximately uѕеr еxреrіеnсе.

Thеrе аrе thrее іmроrtаnt аѕресtѕ of person еxреrіеnсе:

Clісkthrоugh rаtе – how mаnу people visit your website online frоm a SERPs еntrу
Bounce rаtе – hоw mаnу реорlе jump a ѕhоrt tіmе аftеr following a SERPѕ access tо уоur ѕіtе. A short jump manner thеу didn’t gеt what they wаntеd
Dwеll tіmе – how lоng thеу ѕtісk around on уоur ѕіtе аftеr аrrіvіng. Clearly, lоngеr іѕ bеttеr, аѕ it mеаnѕ уоur ѕіtе dеlіvеrеd whаt thеу wаntеd

Together, these tеll Google hоw customers іntеrасt wіth уоur site аnd іf уоur соntеnt is relevant, that could have an effect on ѕеаrсh rаnkіng.

More on SEO and the original full article.

5G Coming: Will It Kill Us All?

NEW 5G WIFI COMING AND IT WILL KILL US ALL. THIS IS SERIOUS! (And it shouts out a very attention-getting headline, too!)

First, there was 3G, then 4G and now we are heading into the era of 5G, while this is said to be an improvement it is also bringing with it harmful ultra-high microwave frequency radiation.

Are the health risks of implementing the new 5G technology really that alarming?

People who have raised their voices about the dangers that the technology will bring and who have talked about safety have been subjected to intimidation and harassment alongwith attempts to try to silence them.

Serious Health Risks Associated with 5G – Including Cancer

The FCC voted on July 14 to bring 5G to the US to make spectrum bands above 24 GHz available for the 5G technology, despite the fact that with the proliferation of technology for cellphones there are serious health risks.

It looks like the FCC has the attitude of going full speed ahead and not giving a thought to the torpedoes. June 20 saw the chairman of the FCC, Tom Wheeler, praising the rollout of 5G applications along with networks and he called them a game changer and went on to say that it would bring in tens of billions of dollars.

5G Uses Frequencies That Have Not Been Tested

The 5G network is going to use frequency bands that are higher and which had previously not been thought possible, frequencies of 24 to 100GHz, which have not been tested. Of course, the new and untested frequencies are going to need new antennas and these are designed to amplify signals. It means huge deployment of cells phone towers all overthe US.

The first to begin 5G trials in the US will be Verizon and ATT and these started in 2017, with the first deployment commercially to start in 2020. Wheeler said that all regions, including those in rural communities, will be saturated with 5G. This means that no part of the country is going to remain safe from the ultra-high frequency signals.

Reporter Silenced Over Worries About Health

At a press conference on July 14, Todd Shields, a reporter for Bloomberg News, had his press credentials taken from him by the FCC securityforce simply because he was speaking with safety advocates about radiation and he was concerned. He had confronted Wheeler during the conference and told him that his credentials had been taken and while Wheeler said that he could have them back, he did go on to tell Shields that everyone at the conference had to behave responsibly.

This meant that he had to follow orders otherwise he was out. Bear in mind that in the past the government has tested and then said that many things were safe and would not hurt the public.

These have included thalidomide, asbestos, lead paint and smoking, all of these have now been said to be otherwise and far from safe.

Study Revealed Wireless Radiation Can Cause Cancer

The National Toxicology Program conducted a government study to the cost of $25 million and it concluded that wireless radiation cancause cancer. 70% of the non-industry studies have revealed that wireless radiation is harmful, but with industry studies, this percentage is only 32%.

So far there is no getting away from the fact that the dangers are being ignored by the government. Even Verizon and T-Mobile annual financial reports have revealed that the phone companies acknowledge that they are subject to litigation in relation to alleged health effects or radio frequency transmitters and wireless phones.

They have warned that it may result in damages that are significant and they have admitted that wireless technology along with health effects that are adverse do actually exist, and this is said to include cancer being a threat.

Nokia is a defendant in a total of 19 different lawsuits that were filed in Washington D.C. which have alleged that radio emissions coming from cell phones have been the cause of brain tumors.

A Question For All Of Us

Should the health of people in the US and the rest of the world be risked solely to advance in mobile technology that ensures that people can get an even better cell phone signal wherever they are?

Spiritual Health – 10 Keys to Being Spiritually Healthy

Living a well-balanced lifestyle is essential – and the spiritual aspect of our lives cannot be disconnected from the natural or the nutritional requirements for maintaining good healthy habits.

Use these 10 keys as a guideline for maintaining your spiritual health.

Our lifestyles are inherited from our parents and society, and so it takes a conscious effort to establish new beliefs and behaviors towards food and its role in our lives.

Spiritual health is the relationship you have with food.

One of the not-so-hidden secrets in the spiritual health community is the knowledge that the body defends itself against the everyday processed foods that most people eat.

Sugar, dairy, meat, white refined foods and the cooking process, cause acids and toxins to form in our bodies. They affect our PH balance and so the body stores fat around our vital organs to protect them. So the truth is people aren’t fat, they are over-acid. When the body takes on alkaline foods and drinks, i.e. raw fruits and vegetables then the body learns to let go of the need to protect the organs and the fat literally drops off.

It was through eating “raw” food in juices, smoothies and salads that I dropped two dress sizes. The weight appeared to literally disappear overnight as soon as I decided to cut out, dairy, meat and acid forming foods. Other fantastic side effects were that my blood sugar normalised and I had loads more energy. One of the downsides was socialising and eating out became a minefield.

Most people have learnt to eat for emotional reasons. Holding a new belief that food is for nourishment and there’s pleasure to be found in that, rather than feeding our feelings can be life changing.

To help you start or continue your spiritual health journey, here are 10 Keys to Being Spiritually Healthy:

Key 1 – Get connected to the whole process of digestion and note where the challenges are in your physical self.

Key 2 – Grow at least some of the food that you eat. Learning to grow what you eat is a truly spiritual way to focus your mind and body. Know where your food is coming from, get connected with how, where and what you are eating.

Key 3 – Examine your beliefs about food, health and yourself. A mixture of all 3 could be responsible for a health issue or dis-ease in your physical self. How you think and consequently feel about food, is just as important as what you eat.

Key 4 – Spiritual health is accepting your body the way it is now and knowing that through the power of the mind, it is possible to literally think yourself healthier.

Key 5 – Drink more water! Your body is primarily water…it needs water to function. You need water to think and be you, so give yourself the gift of water. Other drinks have tried to take its place, but you can’t turn water into coffee and expect it to do the same job.

Key 6 – Whatever speed you eat, decide to eat slower. Chew every mouthful; your stomach doesn’t have teeth. If the food is soft, even soup and drinks, move it around your mouth as it sends a message to your stomach that food is on its way.

Key 7 – Write down your specific health goals and take steps everyday towards reaching them.

Key 8 – Look deeper into what your cravings are telling you. Is it love you want and aren’t allowing yourself to feel because of fear, is it nutrients that you aren’t receiving? Juice for a couple of days and see what happens to the feelings.

Key 9 – Love yourself no matter what you eat. Forcing yourself to take any path won’t work in the long term. Instead treat yourself as if you were a child that needs convincing there are better things they can eat. Be soft and gentle and changes will feel easier.

Key 10 – The practise of praying before eating is an old one. Any sign you can give to the Universe or God that you’re grateful is fantastic. Plus letting your body know that the food you’re eating feels good and you think good thoughts about it is a bonus!

Spiritual health is your right and you deserve to feel great and energized every day!

Original Article Source: EzineArticles

Having A Hippie Bird Day!

After a chilly month of March, even for Sarasota, FL., sitting on a mooring in my little home of a sailboat (more like living in a shoebox),  several care packages from home remind me to have a “Hippie Bird Day”.

So here’s a short video of the unboxing!

This is the way Mom used to send stuff – even came with a recipe and the fixin’s to go with it. Thanks to the folks back home.


3 Easy Ways to Achieve Email Marketing Goals

3 Easy Ways to Set and Achieve Your Email Marketing Goals

Original Article Source from the Sendlane Blog

As a marketer, you should know that email marketing is vital to your overall marketing strategy!

Getting your message into your audience’s inbox builds connection and trust, but there’s one struggle a lot of marketers face…

While almost half of businesses claim email is directly linked to their primary revenue, they find it difficult to measure the results of their campaigns.

Your well-crafted campaigns can easily suffer if you don’t know what’s working and what’s not. That’s exactly why it’s important to know what you want to achieve with your email marketing!

Why Setting Goals is So Important

Before we dig into how you can start setting goals for your business, let’s take a look at why setting goals is important in the first place, using real-life examples from real-life brands that have seen goal setting success.


Take one of marketing company DMN3’s clients. They set a goal to make a sale in the first month of their email campaign.

Once they’d set that goal, they put in place action steps to get them there that were based on building awareness and targeting existing customers.

Firstly, they crafted a killer email subject line, they then used words to communicate the value of their services in the body of the email. Finally, they made sure their emails were responsive (they quickly realized the majority of their customers were viewing on mobile).

With this solid three-step process in place, they reaped the benefits.

The first sale was made in the first two weeks, while the email campaign itself saw a 200% increase in email opens.

On top of that, the campaign generated a whopping 2000% ROI. That’s a huge win. Huge!

See how powerful setting goals can be?

When you know where you are and where you need to be heading, you can improve each campaign to create an impressive and wildly successful email strategy.

As Jim Sterne, founder of eMetrics, says: “Without clear goals, there’s no need to measure anything; without measuring, there’s no way to know if the work you’re doing is helping to achieve your goals.”

But, before we dive into how you can set achievable goals, let’s take a look at the email marketing metrics you can measure.


Private financial life management company United Capital rebranded their newsletter but found engagement levels dropped.

They set a goal to boost those levels by expanding the scope of their newsletter to include original content centered around what their audience actually wanted – which they learned via customer research.

This “value-added content” strategy, which favored content by internal experts over curated content, saw engagement levels shoot up by 145% in one year.

For United Capital, that translated as people sharing their posts, interacting on their site, and clicking through on links 145% more times than their previous newsletter.

The Email Metrics You Need to Measure For Success

Before you start planning out your goals, you need to know, firstly, what you can measure and, secondly, what you want to measure within your campaigns.


Are your emails getting to inboxes? If you have a low deliverability rate, that might mean that your audience isn’t giving you their correct information, which ultimately boils down to a trust issue.


How many emails are bouncing back? Again, if you have a high bounce rate, that means the information you have on file for your audience might be incorrect – or, worse, they might be marking your emails as spam.


Are your emails being opened? A high open-rate means your subject lines are hitting the spot with your audience and that they’re eager to read what you’re sending.


How many people clicked through on at least one link in your email? Clickthrough rate determines whether your calls-to-action are working and whether your offer is as compelling to your subscribers as you think it is.


How many people unsubscribed from your campaign? If you have a high number of unsubscribes, that might mean you’re getting your messaging wrong.


How many people clicked on a link and completed an action, like downloading a book or buying a product? Most marketers covet a high-conversion rate, as this shows you’re selling something your subscribers want to pick up.

7. ROI

What amount did you spend on your campaign versus the amount you got back? ROI is a tricky one to measure, as this could include the time spent creating a campaign as well as the monetary value of it. But to boil it down to its basics, a high ROI means you’re getting back more than you’re putting in.

Bear in mind that you don’t need to pick just one goal for each campaign. There are no favorites here.

For example, with a launch campaign you might want to convert at X%, but you might also want to increase the ROI of the campaign, too. And there might be intangible results that come off the back of these goals, like receiving responses from recipients, boosting engagement, or getting your content shared by a big-name influencer.

The ROI of email marketing is much higher than other marketing methods. Source.

How to Set Goals You Can Reach

Setting goals might seem like an easy task (“I just want to get X amount of people to open my emails!”), but thinking about what you want to achieve is just one part of the process.

After that, you need to figure out how you’re going to actually reach that goal and how you’re going to measure it – that’s the tricky part!


There’s a very real danger when choosing a goal for your email campaigns that you’ll go too generic. This can mess with your ideas for measuring the results and implementing changes to improve future campaigns.

Ideally, you want to get as specific as possible.

For example, “generate more revenue” is a goal, but it’s not a very good goal.

In fact, it’s a terrible goal – what does “more revenue” mean? What does that look like when it’s written down or in your monthly accounts?

Sure, it’s a solid overall objective and, realistically, you can measure it, but it’s too broad to produce any useful insights that you can put in place in your next campaign.

Remember DMN3’s client and their very specific, simple goal? Just one sale, that’s all they wanted.

The answer here is to break your goals down and get really specific. I mean, super specific – it might even be uncomfortable it’s so specific.

For example, a clear, actionable goal that is specific might be something like “increase new subscribers by 25%” or “increase the number of recipients at the interest stage to X”.

You see the difference?

These specific goals actually have numbers attached to them, which means you can either hit your goal (and smash it) or fail to reach it. When you add a numerical value to your goal or a percentage increase, it’s much easier to determine whether you’re on track or not.


Of course, you’re not always going to meet your goals.

You might be overly optimistic or even under-predict because you don’t know how powerful your campaigns are.

In this instance, you can provide two different numbers or percentage increases – a worst case scenario and a best case scenario. This means if you fall somewhere in between the two, you’re still winning without having to pin your hopes and dreams on a single number.

Planning your goals like this means you’re not setting standards that are too high, and you’re more likely to reach your goals (even if it’s in a worst cases scenario situation).

You can then use the results you get to improve future campaigns and set more realistic goals.


The two methods for setting goals above tie into the overall idea of setting SMART goals. These are goals that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic or relevant
  • Time-bound

We’ve covered specific in point #1, but let’s dig a little deeper into the mechanics behind a SMART goal.

The key to creating a “good” goal is to make sure it’s within your reach.

If you go ahead and create crazy numbers off the top of your head, the chances are you’ll be very disappointed.

Often, when marketers don’t hit their goals first time, they get disheartened.

This is detrimental to your email campaigns, and not just because it’s difficult to improve future campaigns if you don’t know how well your current ones are performing.

So when we say attainable and realistic, we mean it.

It’s easy to dream big (and there are instances where you should absolutely be doing this), but the goals for your email marketing campaigns should not be.

Once you’ve set goals for one campaign and can see it unfolding, you’ll be better placed to create goals for future campaigns.

Finally, let’s talk about time-bound.

There are two key types of email marketing campaign – long term ones and short term ones.

With the short term campaigns, it’s easy to set a time limit on when you want to reach your goals by. With longer term campaigns it can be a little more tricky.

In this case, you want to set time limits at weekly, monthly, or yearly intervals. So, instead of “I want to increase conversions by X% with this campaign”, your goal should be something like, “I want to increase conversions by X% by March”.

Make Goals Your Best Friend

Email marketing is one of the biggest revenue drivers for businesses, but it’s difficult to see the power of your campaigns if you don’t know what you’re looking for.

As soon as you start setting well thought-out goals for your campaigns and measuring them, you’ll be able to see what needs improving and where you’re excelling.

With mail marketing which has the potential to bring in the lion’s share of your revenue, it’s vital to make sure you’re hitting your goals and making your campaigns the best they can be!

Are you ready to set and achieve your email marketing goals?